Tuesday, October 10, 2006
If you're a blogger or marketing expert you've probably heard of Technorati. So what is it and why should you care? Technorati is a tool that allows you to gain visibility for your blog and monitor millions of blogs by topic. In this post, you'll learn all you need to know.
Technorati is an Internet search engine for searching blogs, competing with Google, Yahoo, PubSub and IceRocket. As of August 2006, Technorati indexes over 55 million weblogs. The name Technorati is a portmanteau, pointing to the technological version of literati or intellectuals.
Technorati was founded by Dave Sifry and its headquarters are in San Francisco, California, USA. Tantek Çelik is the site's Chief Technologist.
Technorati uses and contributes to open source software. Technorati has an active software developer community, many of them from open-source culture. Sifry is a major open-source advocate, and was a founder of LinuxCare and later of Wi-Fi access point software developer Sputnik. Technorati includes a public developer's wiki, where developers and contributors collaborate, as well as various open APIs.
The site won the SXSW 2006 awards for Best Technical Achievement and also Best of Show. It has also been nominated for a 2006 Webby award for Best Practices.
Technorati is blocked in China.