Monday, January 29, 2007
However, what I found surprised me. When I asked candidates for specific examples of how they helped clients, the types of results they were able to produce, and so on, I was somewhat disappointed. After each interview I spent a few minutes 'googling' the keyword phrases and customers these candidate worked for and wasn't overly impressed with the results. I guess when you get right down to it, the self-proclaimed SEO expert is only as good as his/her results. The proof is in the pudding!