Tuesday, February 13, 2007
Inset Photo: Search Engine Result Page for "marketing expert" Listing MarketingScoop.com in #1 position.
Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of text on the page. Proximity to the beginning and ending of your website are paramount. This tells the search engines that the keyword phrase is included throughout your site.
Additionally, place the keyword phrase throughout your page - being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you'll potentially turn off browsers who would otherwise find your page valuable.
Secret #3: In addition to where your keyword is placed, it's also important how it appears. Place your keywords in an h1 tag towards the top of your webpage. An h1 tag, also known as a headline tag, is the code you use to display your headline in large type. Although this may seem awkward depending on your website layout, it is one of the most powerful secrets you can use to boost your search engine results. Additionally, you can change the display of your h1 tags using a cascading style sheet.
If possible add a number of sub-headings using an h2 and/or h3 tag. Smaller than an h1, but still significant, using your keyword phrases in these tags are also very valuable to search engines. They also help to organize your content in a meaningful way.
Secret #4: Be sure to place your keyword phrase in your meta tags (the HTML code that appears at the beginning of your webpage) – specifically your page title and description. Your meta tags should look like this:
The last tag, the Robots tag, lets the search engine know that it should be crawling your entire website. There are other things you can do to improve the search-ability of your website such as a sitemap and on-page linking, a bit too detailed for this report.
Now that we've covered the first four secrets, most of them having to do with on-page optimization, we'll focus on what you can do outside of your website to increase your search engine results (called off-page optimization) in part 2 of this article.... coming soon!