Saturday, February 10, 2007
I'm often asked, "How can I launch a new website successfully?" Most people launching a website for the first time think that buying a URL is all they need to do. Nothing could be further from the truth.
When my clients plan to launch a website or new URL, I provide them with a very specific checklist that defines what must be done for Search Engines to recognize and promote you.
The first step is to promote your website to directories. Here are a few directory submissions you must do: Yahoo! Directory, Business.com, Entireweb.com, DMOZ.org, ExactSeek.com, Wikipedia
Once you've submitted your site to the key directories, its advisable to ping the major search engines - letting them know you're out there. You can do this individually or simply use a site like Addme.com.
The other trick I like to use is article marketing. Take some of the content for your site and develop it as an article. This information should be distributed using article marketing software. I personally use Article Submitter Pro which is the best on the market for submitting your articles to article directories and other sites that feed the internet with fresh content.
Article submission is one of the best and most effective ways to increase your search engine ranking results.
If you are offering a product or service through your website, I also highly recommend signing up for an affiliate program like Commission Juncition or Click Bank which is one of the top resources for anyone interested in making money from affiliate programs using their own products or someone elses.
Lastly, I recommend the use of online advertising in the form of pay-per-click keywords. Sites like Yahoo!, Google, etc. use this form of advertising and if done correctly can produce a favorable ROI.
For more web site launch tips like these, visit MarketingScoop.com