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Sunday, April 15, 2007


Are you familiar with AIDA? It's an acronym that stands for: Attention, Desire, Interest, Action.

This is a tried and true copywriting technique you should always refer to when you write any advertisement.

Get the readers Attention with with a captivating headline. Your ad is going to be next to many others, so you need to stand out in the crowd. Maintain their Interest with benefits that support the claims made in the headline. Let them know what you're offering.

Create Desire by telling them what they they'll get if they take action right now. People want to know, "What's in it for me."

Give them an obvious call to Action. Click the link below... Sign up now... Hurry before it's too late...Don't miss your chance to... etc.


Creating Unique Ads
Most affiliate programs provide pre-written ads for you to use – While it is convenient, you'll get much better results make them unique. Add a personal endorsement. With all the hype online, people are more likely to read and click on something that you personally recommend.

Include a testimonial from the salesletter for the product you are promoting. That's an easy way to get content for a good solo ad.

Use other people's ads. One of the easiest ways to come up with ideas for good ads is to subscribe to a slew of marketing lists and look for ads that catch your eye. Modify them to fit the product you're promoting and add your own personal touch. You can use this method to build a massive portfolio of great ads.

Always Track Your Ads
Use the ad tracking software included with your membership to track visitors, sales, conversion rates, and net profit fro every ad you place. Track everything - even free marketing. Nothing is free if it takes up your time and does not produce results.

This information is critical for determining how well each ad campaign does and how well you're converting visitors into sales. Sometimes you just need to tweak your ad copy and run the ad again for better results.

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