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Tuesday, August 21, 2007

The Science of Email Subject Lines

Tuesday, August 21, 2007


When writing your email subject lines, the key is to avoid appearing as SPAM to both mail clients as well as humans. In addition, you should always split your email lists and test, test, test. That said, I recently read an article by Jordan Ayan, the CEO of SubscriberMail (www.subscribermail.com), who identified words to avoid in your email subject lines as they will get your email messages blocked.

Top 100 words NOT to use in your subject lines:

  • 100% free
  • 50% off
  • act now
  • all words that relate to sex or pornography
  • all words that related to cures or medication
  • amazing
  • anything that looks like you are YELLING
  • apply now
  • as seen
  • as seen on Oprah
  • as seen on TV
  • Article continues below
  • avoid
  • be your own boss
  • buy
  • call now
  • cash bonus
  • cialis
  • click here
  • collect
  • compare
  • consolidate
  • contains $$$
  • contains word "ad"
  • credit
  • Dear Friend
  • discount
  • don't delete
  • double your anything
  • double your income
  • e.x.t.r.a. Punctuation
  • earn
  • earn $
  • earn extra cash
  • easy terms
  • eliminate debt
  • extra income
  • fast cash
  • financial freedom
  • for only
  • for you
  • FREE
  • free
  • free access
  • free gift
  • free info
  • free instant
  • free offer
  • free samples!
  • friend
  • g a p p y t e x t
  • get
  • get out of debt
  • hello
  • herbal
  • hidden
  • home based
  • hot
  • information you requested
  • instant
  • levitra
  • life insurance
  • limited time
  • loans
  • lose
  • lose weight
  • lower your mortgage rate
  • lowest insurance rates
  • make money
  • medicine
  • mortgage
  • multi level marketing
  • notspam
  • now only
  • numerical digits at the end
  • offer
  • online degree
  • online marketing
  • online pharmacy
  • only
  • open
  • opportunity
  • promised you
  • refinance
  • removes
  • reverses
  • satisfaction
  • search engine listings
  • serious cash
  • starting with a dollar amount
  • stop or stops
  • teen
  • undisclosed recipient
  • valium
  • vicodin
  • winner
  • work from home
  • xanax
  • your family
  • Your own
  • You're a winner!
It's best to freely develop your email subject lines first, then compare to this list. If one of the words in your subject line appears, simply replace it with a synonym. Remember, your email is only "good" if it gets delivered, read, and acted upon!

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