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Monday, September 10, 2007

If you don't subscribe to an online newsletter or RSS feed, you're probably in the minority. Today consumers have all (okay, most but not all) of the power when it comes to information. What do I mean? Well, in the old days, if you wanted information you would buy a newspaper, turn on the TV or radio and that pretty much exhausted your options. In today's communication environment, the consumer decides which medium they like to receive information through and then which source is a valuable one that provides the specific information they value.

A good example of this is the need for Search Engine Optimization information. Anyone who wants to learn more about SEO can simply do a search on Google for SEO news, information, or resources. In addition to the top SEO related websites showing up in the search results you will find newsletters, ezines, RSS feeds and many more informational resources.

Once you've identified something of interest, you can sign up to have the information pushed out to you or simply bookmark a website for easy reference. My favorite way to receive information is through email. From my perspective receiving information through email is fast and convenient. I receive my feeds this way as well as daily newsletters that I can't live without.

If you want to begin to improve your Internet marketing or SEO, seek out valuable information sources online and subscribe. Thousands of you have already subscribed to this blog via email or RSS feed. I encourage you to discover additional resources that provide informational value and allow you to dialogue with experts in a given industry. This can often save you time, improve sales, or achieve desired outcomes!


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