Tuesday, September 11, 2007
1. Offer a Newsletter. You definitely want to provide your newsletter subscribers with added messages such as the ones I've identified above. (If you didn't read the sidebar above, go back and read it again - it can dramatically increase your profit by setting up your newsletter as an autoresponder and doing a combination of automated and broadcast mailings.)
2. Offer a Free Course. Most people have 5-7 lessons in their email mini-courses and when a subscriber finishes the lessons, they're done. What a waste! Add extra lessons and continue adding new ones to the sequence.