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Wednesday, November 14, 2007

If you live in the United States you've heard of CraigsList. This is, for lack of a better term, Classified Adverting. Imaging the classified section of a newspaper for each major city posted on a single (or multiple) websites. The result, Craig's List.

I've been asked by a number of people whether or not CraigsList posses any possible marketing benefit. That's an excellent question and one that I've begun to explore. The limitation with CraigsList is that some postings expire in 7 days which requires you to log in on a weekly basis. The second limitation is that to publish an add effectively, you'd have to login to multiple, city specific CraigsList's.

Other services, identical to CraigsList are beginning to appear. Many of these sites like WebCosmo, USfreeads, etc., have eliminated the before mentioned limitations and may provide some traffic/conversions for marketers looking to target specific product categories. There is no doubt in my mind that websites who mirror the same business model as CraigsList will continue to appear and improve upon and already good idea.

As with any marketing tactic, the key is to segment, time your offering appropriately, and TEST, TEST, TEST! If you're a marketer and have begun using CraigsList or similar type of free classified service, let me know what type of results you seem to be getting!


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