Friday, November 09, 2007
Evaluate this information on a regular basis and fine tune your online search marketing campaigns. You should also set daily spending caps for your keyword related efforts. Depending on the keywords you choose, the quantity of those keywords, and so on, your costs can be significant. Daily caps protect you by setting a maximum spend for your campaign.
Search engine marketing is a great way to promote a new or existing product or service if you carefully select your keyword phrases, place caps on your daily spend, and track conversions. When using this form of online marketing, pay attention to your successes and failures and reinvest where returns are positive.