Sunday, December 23, 2007
Many search engines - including Google - are starting to evaluate this link text strategy in greater detail. Websites that have thousands of incoming links, all with the same link text, may signal something amiss. Therefore, it's best to vary your link text when engaging in any type of link building campaign.
I recommend that you use keyword variations or add additional phrases to your link text. As an example, see how the link text is modified below:
Webmasters Book of Secrets
The Webmasters Book of Secrets
Improve Search Engine Rankings
All three links point to the same website but with varying link text. As a result, search engines will treat each of these links as unique, improving link popularity and organic search result placements. Varying link text is not a difficult process but one you should consider when optimizing your website for organic search result improvements.