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Tuesday, January 01, 2008

The Start of a Whole New Year: Media

Tuesday, January 01, 2008

An interesting factoid to start the year...Almost 40 percent (38%) of Americans are watching TV shows online, 36 percent use their cell phones for entertainment and 45 percent are creating Web sites, music, videos and blogs, according to a survey from Deloitte & Touche.

In Deloitte's first edition of the survey the "State of the Media Democracy" eight months ago, 24 percent of people reported using their cell phones for entertainment purposes, since then usage has risen 50 percent.

Sixty-two percent of "millennials" (consumers 13-to-24- years-old) use their cell phones for entertainment, up from 46 percent in the last survey. For Generation X consumers (25-to-41-year-olds), the number increased to 47 percent from 29 percent in the previous survey.

Think about the impact your business this year!


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