Tuesday, January 01, 2008
In Deloitte's first edition of the survey the "State of the Media Democracy" eight months ago, 24 percent of people reported using their cell phones for entertainment purposes, since then usage has risen 50 percent.
Sixty-two percent of "millennials" (consumers 13-to-24- years-old) use their cell phones for entertainment, up from 46 percent in the last survey. For Generation X consumers (25-to-41-year-olds), the number increased to 47 percent from 29 percent in the previous survey.
Think about the impact your business this year!