Thursday, January 10, 2008
I recently published an article on improving Google rankings - my favorite topic. Here are the main points to consider when shooting for the top spot on the world's largest search engine.
- Begin with properly formatted Meta Tags. The meta tags, including your title tag, description tag, and keywords tag, are important for classifying your web page and communicating to the major search engines the content of your page. Although meta tags are not as important as they once were, they are used for many purposes including how your listing appears in search engine results lists.
- Focus on keyword density. Are you trying to optimize for a particular keyword or keyword phrase? Keyword density is the concentration (as a percentage) of your keyword phrase on a particular webpage. Keyword density should range between 2 and 8%. To determine your keyword density on a given page, divide the number of times your keyword appears by the total word count of the page.
- Use proper page formatting. Search engines love to see emphasis. You can identify your keywords with specialized tags such as title tags and properly formatted text. Bold, italicize, and underline your keywords at least once on the page you are trying to optimize.
- Generate links to your website through article marketing and link building activities. Submit original content to article directories and authoritative sites in order to generate back links. When a third party website links to your site, search engines take notice – improving your overall search result placements. Build as many back links as you can.
- Obtain listings in Web directories. Large directories like the Yahoo! Directory, DMOZ and others are important to improving your overall search results. Many websites use these directories to display websites when users search on a particular term. If you’re not included in the directory, your website may never appear as a search result option.