Friday, May 16, 2008
Some Claim That Article Marketing Does Not Work
Some article-marketing critics will admit that they have only distributed only one or two articles. Well yeah, I can see why article marketing did not work for them - because they did not work at making article marketing profitable for them.
Article marketing is like any other method of advertising. If you don't make a real investment in it, then you cannot reap great rewards from it.
The Marketing Rule Of Seven
Advertising professionals speak of the ‘Marketing Rule Of Seven’ which suggests that a consumer must see your marketing message at least seven times before they start to pay attention to your message. The pros also suggest that once seven exposures have been achieved, the consumer will make a subtle, subconscious connection to the advertiser. Recognition brings rewards, in that after seven exposures to an advertisement, consumers will start to feel as if they know enough about the advertiser to trust their sales message.
If television, radio and print advertisers understand that a company's sales message must be seen or heard at least seven times, then why would you - the Internet marketer - think that you can write a single article and see the full benefit of the medium?
Successful Article Marketing Requires A Commitment To The Reader
All commerce on the Internet is driven by information, such as written sales messages and information about products and services. Some websites also benefit from generic information concerning topics that their potential clients will be interested in reading. For example, if a website sells plumbing supplies, the consumer may find the availability of information about how to remove the old fittings and how to install the new plumbing equipment, as an essential element of their purchase decision.
Article marketing when used well can help a company establish itself as an expert in the field, and it can help show a reader why hiring the author's service might be better than a do-it-yourself project. As an example, with the resume advice article, once the reader sees how comprehensive your knowledge is and how detailed a resume should be, the reader may just decide that using your resume writing service will be much more productive than the do-it-yourself resume.
Your Article Marketing Strategies Influence Your Overall Success
We know that some people tell you that the only reason to write an article is to get a link back to your website. What most of these people don't tell you is that most websites that accept reprint articles do so, only after a human has reviewed or at least scanned the article.
An article that does not read well will never be published on a top-tier website. Yes, some websites may accept a poorly written article, but more sites will only accept well-written articles.
A reader who is not impressed with your article will seldom reach your resource box, so the link back in the resource box can only give value to your website from the search engines - maybe. The search engines generally only give value to articles on good websites or those placements that have lots of links pointing to the article within the website. Bad articles don't get published on good websites, and they do not attract links.
As the Marketing Rule Of Seven should indicate, multiple articles generate a long-term wave of new links and potential visitors to your website.
Consistency is also important to a successful article marketing campaign, in that releasing weekly articles will enable your readers to see your marketing message regularly.
Finally, the smart use of a variety of related keyword phrases will strengthen the ability of your article to appeal to the search engines and the people who use them.
If you can balance the needs of your article's audience against your need for search optimized content, then you can benefit handsomely from your article marketing campaigns.