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Tuesday, June 03, 2008


From time to time, I hear from a number of individuals seeking marketing advice for their home based business. I recently had an opportunity to ask Work from home expert Stone Evans for his tips on creating a successful home business. Here's what he had to say...

"If you are going to have a successful home business, you need 3 "intangibles." These are things that must come from WITHIN you."

Intangible 1

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home business would provide for me. I found my why. You MUST find yours.

Intangible 2

You must BELIEVE that it is possible. If you don't believe that it's POSSIBLE for you to have a successful home business or make your living from home, you won't. It's that simple. For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home.

If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation. There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact.

Truth is, it's getting easier and easier to make money with your own home business. I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

Intangible 3

You must be willing to MAKE THE LEAP. Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home business. That's backwards for most people who like to aim before they fire. The fact is that home business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it. The lesson here is that you will never really be READY to start a home business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow.

This is what I call "Making the Leap." The good news is that the cost of failure with having your own home business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100.

The Plug-In Profit Site is a great example of this: http://www.HomeBusiness.us You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home business today! Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's Free Home Business Secrets Mini-Course at: Home Business


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