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Friday, December 12, 2008

Branding is the cornerstone to any good marketing campaign. Without your brand, your business will never amount to its full potential. What are the benefits of branding? Branding results in:

- word of mouth
- recognition
- repeat business
- improved reputation

There are a number of ways to enhance the branding of your business for little if any money. These techniques are often overlooked by most marketers because they are so simple and cost effective. Offline opportunities include:

- Stickers
- Flyers
- Bulletin Boards
- Bumper stickers
- Business cards

Opportunities online can include:

- Bios in articles
- Forum Signatures
- Email Signatures
- Social Media Pages
- Blog Comments

There are certainly plenty more options available but some of these are commonly overlooked. Giving away products can be good for branding as well as long as the samples are small or made available on a trial basis. Giving employees items with your company logo can spread your brand as well.

Keep these tips in mind if you want to build your brand and save money too.


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