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Friday, December 05, 2008

Hi all.. real short post today. I've been getting a lot of questions lately on how to use Web 2.0 in marketing plans and activities. The bottom line is that we should all be paying a great deal of attention to the happenings on Facebook, Twitter, LinkedIn, YouTube, Flicker etc. Combining these social networks and funneling the traffic these generate to your site is proving highly valuable for customer acquisition.

Here are some suggestions for using the different types of new (they really aren't that new anymore but may be for some) media...

Facebook – Create a fan page for your product or service

– Play around with this micro blogging tool, prompt your customers to join and keep them posted via real time updates

– Great for finding the right person to speak to within a organization

– Now being used to upload informative product reviews and “How To” videos

– A powerful photo sharing social site, great for sharing photos of your products and industry events.

Gone are the days where we can solely rely on just one website, one new fad, or a new outlet to build brand and drive traffic. I suggest having some fun with these new and exciting tools. Every one's business is a little unique, so you'll have to give some thought to your specific goals and different campaigns or format to test. But one thing is certain... you need to start.


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