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Sunday, March 15, 2009

Protection From Brand Infection

Sunday, March 15, 2009

Hi all.. check out the The Chief Marketing Officer Council's newest study, "Protection from Brand Infection," which examines how and where online and offline scams are impacting brand trust, confidence, credibility and affinity among consumers, channels and business partners.

The initiative seeks to develop best practices by engaging in conversations with leading global marketers about their brand security strategies and how they are leveraging various technologies, resources, solutions, and services.

There are numerous proof points that demonstrate the business impact of counterfeiting, piracy and cyber-fraud. You know... those "web scams" we keep hearing about in online marketing circles!

According to recent estimates, counterfeiting and piracy cost the U.S. economy alone between $200 billion and $250 billion per year, and stole as many as 750,000 American jobs. Many of the safety and security measures established to monitor or safeguard companies against these attacks reside solely within the operational, IT or legal areas. Yet in reality, marketing must be a major contributor and stakeholder as companies move to secure the trust, loyalty and affinity for a brand.

The Council invites you to share your experiences with your peers by completing this brief
online survey. All responses will be kept confidential. In return for taking the survey, you will receive a free copy of the final research report upon its publication.

Thank you in advance for your participation and for your insight into this costly marketing challenge!


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