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Tuesday, May 26, 2009


I'd say it does... especially for existing customers. One problem we all face as marketers is that our products or services become stale. As a result, our customers can lose interest - not a good thing. We want our customers to be engaged and chomping at the bit for more.

When customers are interested in receiving more, that means they find value in the existing product and see additional applications that can deliver value. Companies that are truly successful have learned to publish updates in small doses.. this keeps the value delivered to customers available on an ongoing basis.

As new features are introduced to a product or service, make a big deal about it. I've seen so many companies add features and not even mention it to their customers or prospects - what a waste! If you are going to invest in your product or service, be sure to publicize it in as many ways as you can. This instills excitement, value, and engages your prospects and customers.

Warning! Make sure that the enhancement you promote is meaningful to customers and prospects. What seems like a big deal to you may not be all that noteworthy to those who use your product or service. This is sometimes overlooked.

Keep things new, exciting, and valuable and you'll keep your customers. Change nothing and everything will change. Customers will jump to the next big thing and not think twice. Keep that in mind when putting together your marketing plans for the summer!

3 comments :

Lisa said...

Hi, I was just surfing the Internet for marketing tips. I resonate with what you wrote here. When I'm marketing, it's good to think about the "what's in it for me factor." We're human and that is on our mind, even if in the background. If you sell from the place of being client-centered and wanting to help others by sharing your product information, you can't go wrong. I also think that people do like the idea of "new and improved"--again, we are human and love to make improvements in our life...entire industries are based on this premise or idea. Best of luck with your blog. I enjoyed browsing it.

Valentyn said...

Of course it is important to make improvements of the products and services. And the best way is probably to survey and monitor your custmers needs and expectation even before the decission to make the improvement is made. By following this simple principle of asking your customers what is important for them and would they like to be better it is easy to meet and exceed their expectations.

cleaning business Ev said...

It's true, people expect upgrades, especially for digital/ downloaded goods. We make it a goal to add to our services or products at least monthly and upgrade the whole experience anually.

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