Saturday, October 10, 2009
Measure, Measure, Measure. Getting started with your testing is where you need to begin. However, your testing is meaningless if you're not properly measuring each activity. Install Google Analytics on your web site and additional tracking if necessary. If you are focusing on affiliate marketing for example, you'll want to know which keywords are converting for you. Consider tools like tracking 202 or redirect URLs to capture important data and information.
Scale. Scale. Scale. Before you begin any direct response campaign, consider the concept of scale. If you create a campaign and it's successful (aka profitable), do you have an opportunity to expand it? If the answer is no or you think that future growth is limited, explore a different opportunity. So often I see people who put in the work to make a promotion successful only to discover there aren't enough prospects or the niche is simply too small to make a reasonable return on. Do this research before you begin.