Sunday, January 31, 2010
Last week's post on what we could learn about marketing from wine labels, was a great hit - thanks for all of your comments and feedback. So I thought I'd continue on with our food theme as it seems to be a popular topic for marketers AND food critics.
I think that Scott and his blog partners have really hit on an essential marketing theme. That theme is to use media like blogging to share what you know and build a community around your passion. These essential elements can build a following and get everyone talking about a particular product or service. Do you know what people are saying about your brand? your products? If not, you should. Be part of the discussion and consumers will get to know you and associate positive feelings towards your brand.