Saturday, August 21, 2010
One thing that I've learned in my thirteen years of marketing is to stick with what works. I've only heard of a few situations over the years where someone tried a tactic, it didn't work, and then they tried it again and had tremendous success. What I'm saying is that stick with what you know works and experiment with new promotions or campaigns. If you want to try something a second time that you think you could have done better - great. But if it doesn't work in round two, you best move on.