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Sunday, August 29, 2010

SEO Changes From the Leaders

Sunday, August 29, 2010

Effective marketing requires a knowledge of both search engine optimization (getting your web site ranked on the first page of Google and other search engines) as well as Pay-Per-Click marketing. If you haven't strengthened your knowledge in each of these areas, I recommend that you consider doing so.

This past week, both Google and Yahoo! made pretty significant announcements. If you don't know what they are, consider monitoring popular Internet media like Search Engine Watch or Web Pro News. These sites are always on top of industry updates and can be the first to publish news from the big search engines.

Google Provides Multiple Listings

It used to be that if you were in the first position for a keyword phrase, Google might also provide an indented listing of a popular page from your web site.  However, this is as far as Google was willing to take it.  Google has always been big on diversity of search results and didn't want to fill the first page with nothing but listings from a single site.  Therefore, Google would only allow two listing from your web site per keyword.  But all of that has changed.

In an announcement this week, Google said they are now opening up their listings for a single web site.  This means that you might have multiple individual listings for a given keyword phrase (more than 2), giving you greater online presence and more organic traffic.  This is a surprise move but one that has a positive impact for web site owners everywhere.  More listings equals more traffic.

Yahoo Using Bing Search Results

Although it's been a long time in coming, Yahoo finally announced that switch over to Bing search results.  Bing, formerly MSN, has seen a great deal of success with their re-released Bing and partnered with Yahoo to improve search results.  The move means that optimization techniques that have been effective on Bing will now apply to Yahoo! as well.

Search engines each have their own unique qualities.  Now, limiting the field to two major players, Google and Bing, SEO's can simplify the optimization of web sites and blogs.  The partnership of Yahoo and Bing may also mean more changes in the future.  Regardless, we know from an SEO and PPC perspective, online marketing continues to evolve and our need to better understand how search engines can be leveraged from a marketing perspective is paramount.

Keep a look out for additional changes related to online search.  Be sure to lend your comments to the discussion.  How do you keep track of online marketing changes?  What do these changes mean for your Internet marketing?


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