Wednesday, April 25, 2012
Today's guest post gives you great tips and strategies for developing powerful ads - using hidden persuasion techniques from John Greathouse.
Call To Action – Effective direct response ads are often more explicit in their call to action than the example show here. For instance, terms like “Click to start your free trial,” or “Click here,” are not evident. This muted call to action might reflect that the ad was intended to also be used as a component of a landing page that would display a more visible call to action. It might also be that within the forums in which these ads were shown, an aggressive, in-your-face approach would have been inappropriate.