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Tuesday, October 16, 2012

How To Promote Blog Content

Tuesday, October 16, 2012

Ever since writing my latest book, Blogging Made Simple, I continue to get inundated with questions on how to promote individual blog posts and any new content that you or your company may produce.  As is always the case with new content or digital assets, you should publish to your website or blog first.  I would also advise you to use the "rel=author" tag to claim content as your own.

30 ways to promote your blog Once you've created your content, the next step is to promote it for maximum exposure and search engine optimization value.  Where do you start?  Thanks to Launch Grow Joy, you no longer have to guess.  They've provided this fantastic infographic (click image to view) which details 30 ways to promote your blog posts or any other digital asset for that matter.

The best place to start is by leveraging your social media accounts.  Start by developing accounts on all of the major social networks including Facebook, Twitter, Pinterest, LinkedIn, and Google +.  Once the accounts have been established, let your clients know, post your social media icons on your website, and share them with your potential audience.  As you build a network, you'll continue to increase your reach and exposure.

After publishing to social media accounts, focus on bookmarking.  Stumble Upon, Digg, Reddit, Delicious, and Technorati are all effective platforms to link to your content.  In addition to publishing to social and bookmarking websites, don't neglect all of the other resources at your disposal.  This includes leveraging existing contacts in your database to spread the word.

Whether you maintain a client list or have emails for customers, pushing content out that's relevant to their wants and needs can pay huge dividends.  Not only will your customers appreciate this information, but they can share with others who are seeking similar types or resources.  The last piece is syndication.

Launch Grow Joy was smart to cover Syndication in their fabulous infographic.  Syndication is the process of taking your content and distributing it to other audiences who can benefit from your content.  Syndication is one of the ways that sites always seem to have a fresh source of daily content.  Repurposing content that adds value to a particular audience provides benefit to publishers and those seeking valuable information.

Don't just publish new content, promote it.  This is how to optimize the value of what you have to offer and continually improve your brand, reach, and revenue!


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