Monday, April 29, 2013
Ever since the Google Penguin update more SEO's (search engine optimization experts) have been talking about the concept of deep linking. Over the past few weeks, I've received a large amount of email about the concept of deep linking, asking what it is, and why it works. Today, I share my knowledge and examples of how deep linking can improve your overall organic listings.
Deep Linking Defined
The concept of deep linking isn't new, in fact, any inbound link to your website that doesn't point to your home page can be considered deep linking. For a long time, there's been some debate about the value of building links to web pages other than your home page. For example, a company trying to optimize their site organically for a variety of phrases may want to send all of their traffic to their home page but directing traffic for 100+ keywords to the home page just isn't feasible (you should only optimize your pages for 2-3 keyword phrases). The best way to get multiple rankings is to develop pages focused on specific keywords.