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Thursday, December 12, 2013

15 Internet Marketing Stats of 2013

Thursday, December 12, 2013

Creating a unique and compelling content marketing campaign is becoming increasingly important for modern brands that hope to distinguish themselves. With social media, high-speed Internet and mobile devices reaching a larger audience all the time, we’re witnessing a paradigm shift in the way that products and services are marketed.

Below are 15 marketing statistics from the past year. Some might surprise you, while others might be familiar from previous years

1. The outsourcing of content marketing is becoming increasingly common: 62% of companies now take part in the practice, which represents a 7% increase from last year.

2. The amount of money spent on online content marketing accounts for more than one quarter of the average marketing budget.

3. 72% of shoppers now trust reviews posted online at least as much as they trust personal recommendations from friends and family.

4. It’s now estimated that about 44% of online shoppers use a search engine to begin the shopping process.

5. When it comes to the frequency of posting, marketers see diminishing returns: a brand that posts twice per day receives only 57% as many Likes as it would have if they posted only once per day.

6. It is estimated that by the year 2016, more than half of all the money spent in the retail sector will have been influenced by the web in one way or another.

7. Over the course of the average week, fewer than 0.5% of Facebook users will actively engage with their favorite brands. This handily confirms how important it is for brands to provide the right kinds of content to their audience.

8. 20% of Facebook users have reported purchasing a product or service after seeing an ad or comment about it on the site. Facebook’s targeted ads have gotten a lot of hate, but their success rate continues to climb.

9. The average company only responds to about 30% of feedback provided by fans using social media. This is more than a little bit dispiriting, considering that social media is meant to be a conversation rather than a one-way street.

10. 91% of adult Internet users report using social media websites on a regular basis. In other words, it’s become a nearly inextricable part of our culture.

11. Blogs provide the average brand’s website with 97% more indexed links and a stunning 434% more indexed pages. If you don’t have a blog yet, now is the time.

12. Smartphones now account for more and more online shopping: 64% of smartphone owners now use mobile devices to make purchases online.

13. In an average month, YouTube users watch a total of about three billion hours of video. This confirms how useful it can be for brands to turn their Channels into a destination.

14. Of all smartphone users, 73% report using apps at least once per day to access their favorite social media sites.

15. Of all the accounts on social media websites, approximately 40% of them are spam. 

Special thanks to Alicia Lawrence for today's guest post.  Alicia is a content coordinator for an SEO and web development company and blogs in her free time at MarCom Land. Her work has been published by the Association for Business Communication, Yahoo! Small Business, and Spin Sucks. 


Unknown said...

This is the success factor of Social Media Agencies where they could make users get attracted to social media networks by consuming their precious time..

Chris Reich said...

I would love to know the data source for these stats. That would make them quotable.

I agree with the stats as they do sound reasonable but I do not agree with many of the conclusions.

#7 confirms that Facebook marketing is a waste of time and resources for most (not all) businesses. It is most profitable for businesses that sell Facebook marketing, sex, dating or sex related supplements. Conspiracies sell well too---get that weird thing that makes free power before the utilities find out you have it.

#8 is totally unbelievable. 20% of Facebook users? Nonsense. Read on to #15. if 40% aren't even real accounts, that means 60% are viable. Of those, 20% have made a purchase as a result of a FB ad? A little math would tell us that, deducting the spam accounts would mean 1/3 of real FB users have made a purchase from a FB ad? No.

#10---Adults in what age group? Studies are coming out weekly showing the decline in the usage of younger users. Marketing on Facebook is marketing to a shrinking demographic.

#15 Says it all. "Social Media Marketing" was a quick buck for those who couldn't grasp the latest SEO demands.

Differentiate and take great care of your customers. Answer the phone. People do not want to use FB to get service---they use it because they must.

Unknown said...

Hi… Thanks for sharing this informative statistics. Now a days there has manysocial media outsourcing companies with their several approaches.It is difficult to select the best one. Keep posting similar article.

Unknown said...

Interested reading!!! I am glad to see article like this. I appreciate for sharing your information. Thanks

Alex moner said...

We’re witnessing a paradigm shift in the way that products and services are marketed.urdu tutorials

Online Advertising said...

Thank you for this blog post.

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It is estimated that by the year 2016, more than half of all the money spent in the retail sector will have been influenced by the web in one way or another.
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