tag:blogger.com,1999:blog-30060900.post3668733287520784922..comments2024-03-13T13:18:40.725-04:00Comments on The Marketing Blog: Rising Exhibiting Costs Places New Premium on EfficiencyAnonymoushttp://www.blogger.com/profile/10079648585125237892noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-30060900.post-1132212315367795692008-07-01T19:08:00.000-04:002008-07-01T19:08:00.000-04:00Just came across this post while searching for tra...Just came across this post while searching for tradeshow lead generation. I think these are great points. One thing we often come across is that companies collect a lot of <A HREF="http://www.readycontacts.com/" REL="nofollow"> business contacts </A> at trade shows and the follow-up falls apart because they don't full contact information for those contacts, especially email addresses. A discipline to take every tradeshow list and convert it into fully usable lead list is a process that is often non existent and a source of lack of real ROI from the trade shows. <BR/><BR/>-Vaibhavmkamrkhttps://www.blogger.com/profile/05567056623881073297noreply@blogger.com