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Wednesday, July 14, 2021


Every day, billions of people around the world are posting and tweeting on social media. This means that you are only a moment away from being at your most vulnerable, from being judged out of context, and to become the subject of somebody’s next viral video.

And with what we know about how our brains work, this should come as no surprise. We judge people quickly using faulty logic: “I know this person who once got really drunk and then said some really hurtful things so I will assume that they are an alcoholic who hates everyone!” It is for this reason why managing your reputation online is more important now than ever before.

The first thing you need to understand, is that the goal of managing your online reputation, is not to be liked by everyone. Your reputation is like a bank account. You want to have some good money in it (like the positive perception), but you also need to have some bad money in it (the negative perception). If you are only spending good money, then when something bad happens, there will be nothing left over for you. And if there is nothing left over for you, then other people won’t want to lend their own good money either.

The key is to find a way to keep your positive perception high but, also accept that you will need some negative perception in the bank account as well. It’s called reputation management because managing your online reputation is all about finding a way to keep those two things in balance.

One of the best ways to help yourself with this task is by offering value and information and then using that as an entry point in order to establish yourself as an expert. When you are an expert, the audience want to hear what you have to say (as they already trust you with their data) and will appreciate your advice.

Over the past few years, the online public has gained significant awareness of the importance of maintaining a positive online reputation. In addition to the growing amount of information available on social media platforms, people can now employ a number of different tools and techniques to manage their online reputation.

More and more companies, universities, and government agencies are creating their own online reputation management (ORM) strategies. Some of these organizations have staff members who are devoted solely to managing the organization’s digital footprint and managing its online reputation.

Although online reputation management is a relatively established area, the main strategies for optimization are well documented and these strategies have been used for a number of years by organizations that deal with managing their online reputations.If you want to improve your online reputation. Seek the help of digital experts (companies like Big Fin SEO) who can evaluate, recommend, and implement long-lasting solutions that not only improve your online reputation but protect you from future negative comments or search engine listings.

Tuesday, September 01, 2020

Affordable SEO Services From Big Fin SEO

Tuesday, September 01, 2020


As I continue to expand my business, helping companies market with search engines, I'm continually baffled by the lack of search engine understanding. Many companies still think you can buy your way to top organic results. But they're called organic search rankings for a reason.

The reality is that Google's EAT model - expertise, authority, and trust goes way beyond keyword stuffing or paid internal links. And for good reason. Every since the introduction of artificial intelligence into the search engine algorithm, user experience is improving exponentially. By removing spam and focusing on quality content that users want to engage in, everyone wins.

Google has an advantage. It's not what you think. Their scale is impressive but its also the technology they use to learn and learn quickly. They are able to test improvements in a millisecond and consistently over time - making successive improvements all day every day. This results in cleaner results that are more accurate and get higher engagement.

How Can You Improve Your SEO

Knowing that fewer methods exist to manipulate rankings, what can you do? The answer is always the same. You have to do the work. What do we mean when we say do the work? The answer is simple but not easy to implement.

SEO Services

1. Create engaging content
that readers want to engage with. This means having a deep understanding of what your audience wants and needs - and providing it on a consistent basis. Learn to get better as a company and as a publisher of information, tools, and resources. What at the things you can provide to your audience? Can you be the only one to provide it? If not, how can you improve the user experience and associate it with your brand?

2. Build a following. When you understand your audience and deliver quality content, they will follow you. It's like your favorite brands that you keep going back to again and again. You do so because they give you something. It might not be something tangible but rather a feeling, a level of certainty or something else. What can your website or brand deliver? A great example of this is from a client that focused on IT Consulting - Owlpoint. They've done a great job of building a following around their services and certifications.

3. Focus on the long term. I still struggle with clients that want to improve website authority and traffic in just a couple of months. That's difficult if not impossible to do. Rather, focus on the fundamentals like putting a physical address on your website, publishing content via a blog, and making sure you've verified your Google My Business listing. Once you've covered the basics, you can start to engage on a more consistent basis.

Speaking of consistency, remember that good search engine optimization takes time. When you focus on the long term that doesn't mean that you do one thing and just give it time to perform. Rather, it means having a plan, a strategy, and executing daily on that strategy. That's not to say that you won't have ups and downs but it dos speak to the need to continually apply yourself to improving online visibility.

How to Increase Online Visibility

Something else you should keep in mind is that having good search engine rankings is only part of the opportunity that lies before you. Companies and individuals that do well online realize the importance of looking good online - taking advantage of everything that search engines have to offer.

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This includes the knowledge panel on Google, Questions and Answers, featured snippets and so much more. Unfortunately, not enough people take advantage of universal search results. The best way to do so is by taking your content and translating it into different formats.

For example, a power point presentation could make a great article or video in addition to the actual power point itself. Videos can be transcribed or even made into interesting info graphics. All of these different formats give Google a variety of ways to share information with search engine users.

The best thing you can do is set up a regular publishing schedule and then create a process to translate that content into a variety of assets. Companies like MOZ do a great job of this with their white board fridays. Consider creating videos and transcribing the content onto the webpage.

Getting Started with SEO

If you're just getting started with search engine optimization, it's important to have a plan. Whether you're using an SEO agency or not, its important to have your basic SEO taken care of before moving on to more advanced optimization techniques.

Foundations SEO means that your have your Google My Business account verified and completed. It means that your business information appears on top directory sites. It also means that your website's on page SEO is up to speed. Use a free SEO site audit to test your on-page search engine optimization.

By addressing the foundational needs of your website, you're in a much better position to enhance and improve your overall website rankings. In addition, consider identifying your ongoing SEO plan. What are the things you can do on a regular basis to create more awareness for your website or blog.

Start with on page optimization. On page optimization means that your website is abiding by search engine optimization best practices. This ensure a full website crawl and classification. Google Search Console provides a great report, the Core Web Vitals report, that will show any errors or issues impacting your website. By taking care of the basic blocking and tackling, you're in a much better position to improve upon your rankings.

Once you've completed the on-site work, don't forget to monitor your progress. In addition to tracking your rankings you also want to scan your website based on the latest Google algorithm updates. Updates happen on a seemingly regular basis and definitely impact result.

Building Website Authority

One of my favorite saying is, "you can't diet your way to bigger muscles". If you want to add muscle you have to lift weights. There are no shortcuts. The same is true for website authority - which is your website's measure of importance. This comes from other sites linking to you.

Build inbound links to improve website authority and rankings. You can do this through guest blog posting, press releases, and basically anything that builds a link back to your website. I recommend working with an agency or freelancers to explore all of the different link building opportunities that are available given your business and SEO strategy.

If you want to achieve new heights with your SEO program, you can find affordable SEO services that get you there. As long as they start with Basic SEO fundamentals and expand into on-page and off-page optimization strategies, you'll reap the rewards of increased online visibility.



Tuesday, June 02, 2020


I've been getting a lot of questions about search engine optimization for today's small and medium sized businesses. As a marketer, you may be asking, "What should I be focusing on"? In this post I'll be sharing my findings form working with dozens of firms across numerous industries.

Search Engine Optimization is both Technical and Content Based.

It should be no surprise that SEO is more than just a fast loading website. The technical aspects of SEO have become more complicated but not impossible to manage. Recently, we added a free website audit to the Big Fin SEO website to help clients with technical SEO.
What we are discovering is that many clients haven't addressed the basic blocking and tackling associated with technical SEO which has expanded beyond keyword research and meta data to a page by page analysis of keyword specificity and performance. 

Google continues to evolve and utilize natural language programming. What that means is that in addition to machines evaluating all of the technical aspects of SEO, they are also using artificial intelligence to understand the level of engage users have or will have with a given page focused on a particular topic.

This is forcing SEO's to take a fresh look at technical search optimization from both the perspective of the individual as well as search engines like Google. The end result is a more elegant search experience that benefits everyone involved.

SEO Still Depends on Quality Content

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When focusing on content, a key aspect of any search engine optimization program, the definition has expanded greatly. We used to think about content as a well written article. Now, what we're finding is a shift from authored content to a search-centric approach. What do I mean by search centric? 

Users are going to their preferred search engine to find products, answers to questions, and learn about a particular topic. SEO's who write content in a manner that is easily used by search engines to address the needs of their audience are winning the day. 

This means question and answer boxes, featured snippets, and other formats are being used to present information in real time using a format that is easily digestible. We see this as accelerated mobile pages are gaining popularity and more of the search results are dominated by non-traditional formats.

How to Better Optimize Your Pages

From our perspective, optimizing a webpage today has more to do with desired formats than what keyword you're trying to optimize for. What I mean by that is it's always best to do a search for the keyword phrases you're targeting and see how Google is providing the information to searchers. 

If results are a combination of featured snippets, videos, and answer boxes, the trend is your friend. Think about formatting your content to match the result types already being shown. Don't be stubborn, follow the manner in which content is currently being shown to searchers.  By adopting the current content format, and evolving with it, you can being to reap the rewards of a well thought through optimization program.

Tuesday, March 17, 2020

3 Ways to Improve Your Local SEO

Tuesday, March 17, 2020


If you're a local business, you have to do what you can to get noticed online. About 80% of all mobile searches are focused on returning local business results. If you're not listed, you're not attracting new customers.

Here are 3 important ways to optimize your business for local search according to Big Fin SEO.

1. Google My Business. Make no mistake about it. Google My Business is the largest and most important local directory on the world wide web. So why have so many companies not spent more time verifying and optimizing their listing? By taking the time to verify your business address through phone or postcard, you take an important step towards increasing your online exposure.

Once your listing is verified, the next step is thoroughly complete your listing. This includes your basic business information like address and hours. Additionally, take the time to enter your key products and services with as much detail as possible. The next step is to add photos to your Google My Business Listing. Photos and maps get the most engagement among all possible content.

The final step is to update your listing with regular posts. Content should include updates about your business, highlights of new products or services you're offering and even and information that's important for your customers to know.

2. Yelp and Other Apps. In addition to Google My Business, there are other directories and applications where your business should be listed. For example, Yelp is a major resource for people searching for restaurants, shops, and other retailers. If you sell direct to consumers, consider listing your business in Yelp. If using the free listing, be sure to add as much information as you can about your business and use the same information provided to Google My Business.

Yelp also offers additional options such as an enhanced listing that allows you to eliminate competitors from search results pages and more. Consider an enhanced listing or advertising to drive more traffic to your business.

Lastly, consider other top tier directories, especially local ones, that potential customers may use. In addition to the benefit of being listed, many of these local directories will link to your website, providing valuable inbound links that can improve your rankings.

3. Share Valuable Content. Whether you're producing content via a blog or social media, developing engagement around your brand is essential. Google is placing more and more value on content that engages customers and answers important questions. Through a comprehensive content strategy, you can create interest in your business and what you offer.

The most successful local businesses are not only seen as vendors but resources for consumers. How can you be of service to your audience? If you're a restaurant, are you providing recipes, information about food preparation, the latest fundraiser at your store?  Think about your audience and the type of information they want to receive. Work with a freelancer or social media manager to produce value-added content on a regular basis.

BONUS: One additional thing to consider is Google's move to mobile-first indexing. Don't underestimate the value of mobile. Most importantly, make sure your website is optimized for mobile search. If you're looking for website development or local search engine optimization, it's important to focus on mobile which comprises the majority of online searches.

Friday, June 07, 2019


Given all the changes in search engine optimization over the last year, it's extremely important to stay on top of the latest trends, Google algorithm changes, and impact of content optimization on the ever changing world of search results.

Here are 5 key SEO trends that you should be aware of when working through your content and optimization strategy.

1. Mobile Optimization. Ever since Google's "mobile first" update, it's important to think mobile...first. For example, how does your website perform on a mobile device?  Not just from a look and feel perspective but also from a usability perspective. This is one of the most important factors impacting consumer behavior today.

2. Google My Business.  Google runs the largest business directory in the universe. I'm talking about Google My Business. If your company isn't already listed and verified, do that today. But don't stop there - keeping your online profile updated is the key to local optimization success. Continually ad photos of your business and services that you offer.

3. Answering Questions. Google has migrated from simply giving you a link to actually answering a user's query on the first page of search results. Are you orienting your content into a question and answer format?  If you do, you'll be rewarded. Sometimes you may even be listed in position zero.  Position zero is the very first listing in search results before other sites are listed. If you can answer a user's query and format it properly, you can command the most organic traffic.

4. Analytics. Data and analytics are here to stay. Thanks to Google Analytics and endless marketing technology available today, sometimes for free, you can use behavioral data to improve results. Many people are still not taking advantage of analytics to drive their decision making. Data can be incredibly valuable when thinking about ways to optimize your website, social media, and content.

5. Content is King. Are you producing targeted content for your prospects and customers on a regular basis?  Google is still favoring sites that offer meaningful and engaging content. As you created content, amplify it through social media and email marketing. Spread the word. Let others know that you have something of quality to share.

These 5 trends will help you work through your content and optimization strategy in a meaningful way. Pay attention and apply these to ensure top search results and more importantly an engaged audience. 





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