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Monday, December 11, 2023


In the burgeoning gig economy, freelancers are seeking ways to differentiate themselves and achieve significant success. Enter "The 7 Figure Freelancer" by Michael Fleischner, a groundbreaking guide designed to catapult freelancing careers to new heights. This book is a treasure trove of insights for freelancers eager to transform their craft into a profitable and sustainable business.

The Significance of "The 7 Figure Freelancer" in Today's Market

The freelance market, brimming with over 60 million professionals in the US, presents a landscape rich with opportunities but fraught with competition. "The 7 Figure Freelancer" emerges as a crucial resource, offering strategies and wisdom to help freelancers navigate these waters and stand out.

Core Insights from the Book

1. Strategies for Every Freelancer: Whether you’re just starting or scaling your business, this book provides tailored strategies for every step of your freelance journey.

2. Lessons from Real Success Stories: Learn from the experiences of successful freelancers through engaging case studies and real-life scenarios.

3. Expertise in Client Acquisition and Retention: Master the art of building and maintaining fruitful client relationships for a consistent and rewarding project pipeline.

4. Financial Strategies for the Independent Professional: The book offers a deep dive into the financial aspects of freelancing, from setting competitive rates to effective budget management.

5. Maximizing Online Visibility: Gain insights into boosting your digital footprint and attracting the right clientele through proven digital marketing strategies.

Michael’s Personal Story: A Beacon of Hope and Guidance

Michael's journey from a novice freelancer to a renowned digital marketing expert is a central theme, providing readers with a relatable and aspirational narrative. His experiences offer practical lessons and hope, reinforcing the book’s strategies.

Addressing Diverse Freelance Fields

The book covers a spectrum of freelance areas, offering specific advice for different specialties. Whether you’re a writer, designer, consultant, or in any other freelance field, "The 7 Figure Freelancer" has something for you.

Sophisticated Techniques for Sustained Growth

Moving beyond the basics, the book discusses advanced strategies for expanding your freelance business. Topics include personal branding, efficiency through automation, and diversification of services to enhance revenue.

Adapting to the Future of Freelancing

A forward-looking section in the book addresses emerging trends in freelancing. It guides readers on adapting to changing market demands, leveraging technology, and thriving in a global marketplace.

Balancing Work and Personal Life

An extensive discussion on maintaining work-life balance addresses a common challenge for freelancers. The book provides actionable advice on managing time, setting boundaries, and ensuring personal well-being alongside professional success.

Building Confidence and Competence

"The 7 Figure Freelancer" equips freelancers with not only skills but also the confidence to excel. It emphasizes the importance of continuous skill development, effective networking, and nurturing a growth mindset.

Charting a Path to Freelance Success

This book stands as an invaluable guide for anyone aspiring to make a mark in the freelance world. It offers a comprehensive roadmap, empowering freelancers to achieve their professional and financial goals.

Start Your Journey to Freelance Mastery

Embark on your path to a successful freelance career with "The 7 Figure Freelancer." Available in various formats, including print, eBook, and audiobook, you can find it on Amazon. Get your copy today and begin your transformation into a top-tier freelancer.

Friday, September 23, 2022

I'm always amazed by businesses that solve consumer problems. It wasn't until recently that I learned about the process of permit search. If you've ever bought or sold a home, you might be familiar with permit search but this doesn't always come up as a debated topic during the home selling process until you're at the closing table.

Before you can buy or sell a home, you have to check for open permits. There are dozens of reasons why this is so important but as you can imagine, an open permit means work was done in the home and never received a final inspection. I don't know about you, but that would certainly give me cause for concern. "Was the work completed?", "Was the work done according to code?", "Will there be any future problems because a contractor cuts corners?". These are all the reasons why building inspectors exist and consumers must depend on permit history to gain valuable insight into what they are buying.

The permit search process is an arduous one. In order to obtain permit history, in the majority of cases, you can't just look it up online like you can with tax information. The majority of municipalities that control building permit information have either not digitized the information or do not make it public. As a result, if you're buying or selling a home and trying to acquire permit history, you have to make a request directly from the municipality.

This process of requesting permit history has its own challenges. The first step is finding the right municipality and the second step is finding the right place to make the request from. In many instances, municipalities will request that you complete and OPRA request. An open records act request is made to access information under the freedom of information act. It's crazy right? You have to go through this formal process to simply access information about your own house. But for the time being, that's what it takes.

Having ordered a number of these reports, I can say with confidence that it's not an easy process. It may be simple on the cover, but often requires multiple calls and an advanced degree to interpret the results. Even after receiving a permit history report from a municipality, you will likely have questions.

That's where comes in. The company was started by 3 guys who understood the frustration of finding permit history during the home buying or selling process. Which by the way is already extremely stressful - especially in today's housing market. 

The service takes the headache out of acquiring a permit history. Once you know what property you're buying or selling, you can purchase a permit history report. If the information is available through the database, comprised of digital records from local municipalities, you can receive a report in as little as five to seven business days. If the information is not digital, either because municipalities are still in the dark ages or have chosen not to license their data, will manually request the information through and OPRA request. Once the information is obtained, they share it in an easy-to-understand report. Finally, a simple solution to a complex problem.

The takeaway here is that companies like are founded on a simple premise which is to take the frustration out of a process that hasn't changed in decades. I don't know about you, but seems like a great foundation to begin improving things in the real estate market which hasn't changed in decades. I for one, welcome the value of such a solution and feel like it's only the beginning. 

If you're in the home buying, selling, or real estate business, I strongly encourage you to check out this service.

Wednesday, December 15, 2021

This year is the milestone year for digital marketing. Many different types of digital marketing strategies will be used to help businesses grow and become more popular, so if you want to do well in 2022, here’s your cheat sheet.

What are some of the best digital marketing strategies that you should try out this year? Here are some examples of the six strategies:

#1 – Social Media Marketing Strategies

Social media has been a great way for marketers to build up their brand and get their products or services in front of potential customers. In 2019, social media will continue to become more and more important for businesses. If you want to market your business, you should try to focus on social media more.

#2 – SEO Strategies

SEO is one of the most common digital marketing strategies that people use. SEO involves using keyword phrases for your website that are relevant to what your business does so that it will rank higher in search engines. If you want to dominate when people search online for what your business offers, you should make SEO a big part of your marketing strategy.

SEO is still incredibly important despite the fact that Google has been cracking down on spammy SEO companies over the past several years. It is still very possible to do SEO in a way that is not spammy, and if you focus on doing this, it can still be very effective for your business. One way to effectively leverage SEO is to develop assets that others want to link to. A great example is the Industry Calendar or online tools and resources.

#3 – Email Marketing Strategies

Email marketing strategies have been used for decades, but these days, it’s easier than ever to learn how to create an effective marketing campaign through email. If you want to grow your business, you should look into hiring an expert email marketer or trying a program like MailChimp or Hubspot.

It is also important to note that when you are marketing through email, there are certain regulations that must be followed. This means that you should make sure that you are following the CAN-SPAM Act of 2003 and similar regulations.

#4 – Social Media Marketing Strategies

Social media has been a great way for marketers to build up their brand and get their products or services in front of potential customers. In 2019, social media will continue to become more and more important for businesses. If you want to market your business, you should try to focus on social media more.

#5 – Video Marketing Strategies

One of the best overall trends that has been going on in the digital marketing world is the trend toward video. In 2019, there will be an even bigger emphasis on video marketing. If you want to get ahead this year, you should consider creating videos as an important part of your marketing strategy.

#6 – Podcast Marketing Strategies

Podcasts have been growing in popularity over the past few years, and many marketers see this as a way for them to connect with their customers.

By integrating these marketing strategies into your digital campaigns, you can get your message in front of the right individuals at the right time. This is essential to growing your business. Develop an integrated plan that considers the buyer journey and be sure to execute your plan consistently - results will follow.

Wednesday, July 14, 2021

Every day, billions of people around the world are posting and tweeting on social media. This means that you are only a moment away from being at your most vulnerable, from being judged out of context, and to become the subject of somebody’s next viral video.

And with what we know about how our brains work, this should come as no surprise. We judge people quickly using faulty logic: “I know this person who once got really drunk and then said some really hurtful things so I will assume that they are an alcoholic who hates everyone!” It is for this reason why managing your reputation online is more important now than ever before.

The first thing you need to understand, is that the goal of managing your online reputation, is not to be liked by everyone. Your reputation is like a bank account. You want to have some good money in it (like the positive perception), but you also need to have some bad money in it (the negative perception). If you are only spending good money, then when something bad happens, there will be nothing left over for you. And if there is nothing left over for you, then other people won’t want to lend their own good money either.

The key is to find a way to keep your positive perception high but, also accept that you will need some negative perception in the bank account as well. It’s called reputation management because managing your online reputation is all about finding a way to keep those two things in balance.

One of the best ways to help yourself with this task is by offering value and information and then using that as an entry point in order to establish yourself as an expert. When you are an expert, the audience want to hear what you have to say (as they already trust you with their data) and will appreciate your advice.

Over the past few years, the online public has gained significant awareness of the importance of maintaining a positive online reputation. In addition to the growing amount of information available on social media platforms, people can now employ a number of different tools and techniques to manage their online reputation.

More and more companies, universities, and government agencies are creating their own online reputation management (ORM) strategies. Some of these organizations have staff members who are devoted solely to managing the organization’s digital footprint and managing its online reputation.

Although online reputation management is a relatively established area, the main strategies for optimization are well documented and these strategies have been used for a number of years by organizations that deal with managing their online reputations.If you want to improve your online reputation. Seek the help of digital experts (companies like Big Fin SEO) who can evaluate, recommend, and implement long-lasting solutions that not only improve your online reputation but protect you from future negative comments or search engine listings.

Tuesday, September 01, 2020

Affordable SEO Services From Big Fin SEO

Tuesday, September 01, 2020

As I continue to expand my business, helping companies market with search engines, I'm continually baffled by the lack of search engine understanding. Many companies still think you can buy your way to top organic results. But they're called organic search rankings for a reason.

The reality is that Google's EAT model - expertise, authority, and trust goes way beyond keyword stuffing or paid internal links. And for good reason. Every since the introduction of artificial intelligence into the search engine algorithm, user experience is improving exponentially. By removing spam and focusing on quality content that users want to engage in, everyone wins.

Google has an advantage. It's not what you think. Their scale is impressive but its also the technology they use to learn and learn quickly. They are able to test improvements in a millisecond and consistently over time - making successive improvements all day every day. This results in cleaner results that are more accurate and get higher engagement.

How Can You Improve Your SEO

Knowing that fewer methods exist to manipulate rankings, what can you do? The answer is always the same. You have to do the work. What do we mean when we say do the work? The answer is simple but not easy to implement.

SEO Services

1. Create engaging content
that readers want to engage with. This means having a deep understanding of what your audience wants and needs - and providing it on a consistent basis. Learn to get better as a company and as a publisher of information, tools, and resources. What at the things you can provide to your audience? Can you be the only one to provide it? If not, how can you improve the user experience and associate it with your brand?

2. Build a following. When you understand your audience and deliver quality content, they will follow you. It's like your favorite brands that you keep going back to again and again. You do so because they give you something. It might not be something tangible but rather a feeling, a level of certainty or something else. What can your website or brand deliver? A great example of this is from a client that focused on IT Consulting - Owlpoint. They've done a great job of building a following around their services and certifications.

3. Focus on the long term. I still struggle with clients that want to improve website authority and traffic in just a couple of months. That's difficult if not impossible to do. Rather, focus on the fundamentals like putting a physical address on your website, publishing content via a blog, and making sure you've verified your Google My Business listing. Once you've covered the basics, you can start to engage on a more consistent basis.

Speaking of consistency, remember that good search engine optimization takes time. When you focus on the long term that doesn't mean that you do one thing and just give it time to perform. Rather, it means having a plan, a strategy, and executing daily on that strategy. That's not to say that you won't have ups and downs but it dos speak to the need to continually apply yourself to improving online visibility.

How to Increase Online Visibility

Something else you should keep in mind is that having good search engine rankings is only part of the opportunity that lies before you. Companies and individuals that do well online realize the importance of looking good online - taking advantage of everything that search engines have to offer.

affordable seo new jersey

This includes the knowledge panel on Google, Questions and Answers, featured snippets and so much more. Unfortunately, not enough people take advantage of universal search results. The best way to do so is by taking your content and translating it into different formats.

For example, a power point presentation could make a great article or video in addition to the actual power point itself. Videos can be transcribed or even made into interesting info graphics. All of these different formats give Google a variety of ways to share information with search engine users.

The best thing you can do is set up a regular publishing schedule and then create a process to translate that content into a variety of assets. Companies like MOZ do a great job of this with their white board fridays. Consider creating videos and transcribing the content onto the webpage.

Getting Started with SEO

If you're just getting started with search engine optimization, it's important to have a plan. Whether you're using an SEO agency or not, its important to have your basic SEO taken care of before moving on to more advanced optimization techniques.

Foundations SEO means that your have your Google My Business account verified and completed. It means that your business information appears on top directory sites. It also means that your website's on page SEO is up to speed. Use a free SEO site audit to test your on-page search engine optimization.

By addressing the foundational needs of your website, you're in a much better position to enhance and improve your overall website rankings. In addition, consider identifying your ongoing SEO plan. What are the things you can do on a regular basis to create more awareness for your website or blog.

Start with on page optimization. On page optimization means that your website is abiding by search engine optimization best practices. This ensure a full website crawl and classification. Google Search Console provides a great report, the Core Web Vitals report, that will show any errors or issues impacting your website. By taking care of the basic blocking and tackling, you're in a much better position to improve upon your rankings.

Once you've completed the on-site work, don't forget to monitor your progress. In addition to tracking your rankings you also want to scan your website based on the latest Google algorithm updates. Updates happen on a seemingly regular basis and definitely impact result.

Building Website Authority

One of my favorite saying is, "you can't diet your way to bigger muscles". If you want to add muscle you have to lift weights. There are no shortcuts. The same is true for website authority - which is your website's measure of importance. This comes from other sites linking to you.

Build inbound links to improve website authority and rankings. You can do this through guest blog posting, press releases, and basically anything that builds a link back to your website. I recommend working with an agency or freelancers to explore all of the different link building opportunities that are available given your business and SEO strategy.

If you want to achieve new heights with your SEO program, you can find affordable SEO services that get you there. As long as they start with Basic SEO fundamentals and expand into on-page and off-page optimization strategies, you'll reap the rewards of increased online visibility.

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