Direct Marketing Employment Plans Hold Steady
Thursday, January 18, 2007
Good news for direct marketers!
According to a recent survey by Bernhart Associates Executive Sear, Direct marketing job seekers have reason to be hopeful this new year. "The new hiring indicator is holding up well," said Jerry Bernhart, President of the Owatonna, MN-based search firm which has been tracking direct marketing hiring activity in the U.S. for the past six years. "We're seeing practically no change from the fourth quarter, which also was a good quarter for hiring."
According to the survey, 66% of respondents said they plan to add to staff during the first quarter of 2007, down 1 percentage point from the fourth quarter of 2006. The number of companies planning staff reductions remained at 10% while the percentage with hiring freezes dropped to 13% compared with 15% last quarter.
"On the recruitment side we're off to a very strong start so far this year," said Bernhart. "Direct marketing employers are competing for the best talent, with recruitment and retention efforts a top priority as they enter 2007."Bernhart said demand is particularly strong for ecommerce-related positions."Those with a good grasp of the online channel should find plenty of opportunity."Bernhart also said employers plan to hire more technical positions than they have in the past couple of years, driven by continued business growth.
Note: 114 companies responded to the survey which was emailed the week of January 8th.
About Bernhart Associates:
Bernhart Associates Executive Search, LLC, is a leading and nationally recognized direct marketing search firm, owned and managed by Jerry Bernhart.
According to a recent survey by Bernhart Associates Executive Sear, Direct marketing job seekers have reason to be hopeful this new year. "The new hiring indicator is holding up well," said Jerry Bernhart, President of the Owatonna, MN-based search firm which has been tracking direct marketing hiring activity in the U.S. for the past six years. "We're seeing practically no change from the fourth quarter, which also was a good quarter for hiring."
According to the survey, 66% of respondents said they plan to add to staff during the first quarter of 2007, down 1 percentage point from the fourth quarter of 2006. The number of companies planning staff reductions remained at 10% while the percentage with hiring freezes dropped to 13% compared with 15% last quarter.
"On the recruitment side we're off to a very strong start so far this year," said Bernhart. "Direct marketing employers are competing for the best talent, with recruitment and retention efforts a top priority as they enter 2007."Bernhart said demand is particularly strong for ecommerce-related positions."Those with a good grasp of the online channel should find plenty of opportunity."Bernhart also said employers plan to hire more technical positions than they have in the past couple of years, driven by continued business growth.
Note: 114 companies responded to the survey which was emailed the week of January 8th.
About Bernhart Associates:
Bernhart Associates Executive Search, LLC, is a leading and nationally recognized direct marketing search firm, owned and managed by Jerry Bernhart.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
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