The new engine claims to combine web index with content-based relevance methods with results organized by ideas and offering complete user privacy. Cuil uses innovative search techniques by going beyond the contemporary approach of link analysis and traffic ranking. Instead, it analyzes the context of each page and the concepts behind each query. The latest search engine then organizes similar search results into groups and sorts them by category.

Moreover Cuil offers users additional features including tabs to clarify subjects, images to identify topics and search refining suggestions.

Cuil, pronounced as “Cool”, is ran by Tom Costello, Anna Patterson and Russell Power, who expertise in search engine, search index and led a web page rankinghttp://en.wikipedia.org/wiki/PageRank . Costello researched and developed search engines at Stanford B-School-Isnt-What-It-Used-To-Be University and IBM; while Patterson and Power have worked with Google.

The Cuil search engine’s features include:

· Biggest Internet search engine—Cuil has indexed 120 billion Web pages, 3x more than any other search engine

· Organized results—Cuil’s magazine-style layout separates results by subject and allows further search by concept or category

· Different results—Unlike other search engines, Cuil ranks results by the content on each page, not its popularity

· Complete privacy protection—Cuil does not keep any personally identifiable information on users or their search histories

When it comes to search engines it’s not just the size of the index but also the relevancy of the search results. It still remains http://en.wikipedia.org/wiki/Still_Remains to be seen if Cuil.com can be successful in taking away a part of Google and Yahoo’s market share. One thing is for sure though, as long as there’s search, there will always be new search engines looking to defeat Goliath!