Marketing Without Money
Friday, September 12, 2008
Hello All,
Happy Friday. A colleague recently asked me how he can market his small business with little or no money. Sound impossible? Not at all. Keep in mind that marketing isn't just about advertising and trade shows... it's about communicating your message - brand, product benefits, etc. - in all you do.
I suggested three things that could be done immediately to being marketing without money.
1. Change your voicemail. Add you company tag line, mention a new product, or let your caller know about a recent offer. This can be done at zero cost and helps to market your company, products and services.
2. Ask for a Referral. The purpose of marketing is to sell. Why not cut to the chase? After each sale, ask for a referral. Your customer usually knows at least one other person who can benefit from your service.
3. Write a letter. Do you have a short list of prospects that you've been trying to reach but no marketing materials? No matter.... generate a handwritten not that specifically addresses your prospect's pain points and how you and your business can alleviate them. For less than 50 cents, you've created a powerful marketing piece that can generate significant results.
Marketing doesn't have to cost a lot, or anything for that matter. Keep it simple and think about those ways in which you're currently communicating with your prospects and customers. Can you turn these communications into marketing opportunities?
Happy Friday. A colleague recently asked me how he can market his small business with little or no money. Sound impossible? Not at all. Keep in mind that marketing isn't just about advertising and trade shows... it's about communicating your message - brand, product benefits, etc. - in all you do.
I suggested three things that could be done immediately to being marketing without money.
1. Change your voicemail. Add you company tag line, mention a new product, or let your caller know about a recent offer. This can be done at zero cost and helps to market your company, products and services.
2. Ask for a Referral. The purpose of marketing is to sell. Why not cut to the chase? After each sale, ask for a referral. Your customer usually knows at least one other person who can benefit from your service.
3. Write a letter. Do you have a short list of prospects that you've been trying to reach but no marketing materials? No matter.... generate a handwritten not that specifically addresses your prospect's pain points and how you and your business can alleviate them. For less than 50 cents, you've created a powerful marketing piece that can generate significant results.
Marketing doesn't have to cost a lot, or anything for that matter. Keep it simple and think about those ways in which you're currently communicating with your prospects and customers. Can you turn these communications into marketing opportunities?
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
2 comments :
Hi
To be honest I was expecting from your Blog something more going along with the web 2.0 mindset. These tips are very good but nowadays there are several other ways to do it via web 2.0
Thanks anyway for the Post.
GB
These are great ways to market your business for free. But there are also many other free ways to market your business such as blogging, publishing press-releases and articles on free websites and creating profiles thru social networking sites including Facebook, Bebo and MySpace.
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