Post #401: Good Marketing Tips
Sunday, April 19, 2009
I recently wrote an article for a publication called, "My ten best marketing tips". I think the article is a bit long for posting here so I thought I'd break it up into 3 separate posts. So here are my top 3. Let me know if you're applying these techniques to your own marketing.
As a lifetime marketing professional, I've seen a great deal of marketing campaigns initiated in virtually every marketing area known to man. Some campaigns have been wildly successful while others have failed. I've often asked myself what the the difference has been between successful marketing campaigns and those that have been complete failures.
Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often professional marketers and web site owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my all time list of effective marketing tips.
Know your audience. Successful campaigns get that way because marketers know their audience. They understand their needs, how to help fulfill those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that gets results.
It's all about the offer. The success of any marketing campaign is directly related to the appeal of the offer. Many people feel that a good marketing piece is measured on good copy or design alone. One of the most important aspects of any marketing campaign in the offer. Without a compelling offer you'll never see results.
Split test your marketing. Never run marketing campaign without testing different elements. One of the most common is a split test which allows you to simultaneously test two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance of all marketing campaigns.
That's all for now. I'll post the remaining tips in my next few posts.
To your success... Michael
As a lifetime marketing professional, I've seen a great deal of marketing campaigns initiated in virtually every marketing area known to man. Some campaigns have been wildly successful while others have failed. I've often asked myself what the the difference has been between successful marketing campaigns and those that have been complete failures.Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often professional marketers and web site owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my all time list of effective marketing tips.
Know your audience. Successful campaigns get that way because marketers know their audience. They understand their needs, how to help fulfill those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that gets results.
It's all about the offer. The success of any marketing campaign is directly related to the appeal of the offer. Many people feel that a good marketing piece is measured on good copy or design alone. One of the most important aspects of any marketing campaign in the offer. Without a compelling offer you'll never see results.
Split test your marketing. Never run marketing campaign without testing different elements. One of the most common is a split test which allows you to simultaneously test two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance of all marketing campaigns.
That's all for now. I'll post the remaining tips in my next few posts.
To your success... Michael
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
11 comments :
Hi Michael,
I like good marketing tips because I publish them often and I am glad to see you included split testing as well. Great Blog! Keep up the great content.
The Marketing Professional
nicely written!! Good, Blog is interesting and motivated me a lot!! thanks
yeah, they must follow trends. If not they will left behind.
Great post, thanks for the tips!
Hi Michael,
That's a great post indeed. Your post is highly informative a have lot of tips. You did a great work. Good marketing is always essential for any company or product or service to get success in the market. A good marketing creates a self identification to the company or brand. Marketing can be said as the life blood of any company.
Looks like doing your research throughout the entire campaign is vital for success.
Dear Michael,
Great points. I especially think "know your audience" is often overlooked by my clients. Most products have many different audiences, that need slightly different messages.
Even more basic, I think, is simply being prepared and having defined goals. Marketing without goals is like a road trip without a destination - it might be interesting, but who knows where you'll end up? I just wrote an article on this that might be of help to you or your clients - and your feedback would be appreciated! http://orioncreativegroup.com/articles/save-money-0409.php
Keep up the good work!
-Harley
Concrete!
I agree with you. This tips are good way to succes in bussines and we must have right tool to promote our products. How? ....
@Michael
First of all, thank you for this quick summary of good marketing practices! It defines a clear startingpoint for many professionals.
I also have a question: How do you propose split testing for a campaign using offline media? There are many tools to do so with online media, but how do you measure the design of two different magazine ads?
Thanks for your input and keep up the posting here!
Great tips.Very informative and very helpful. You have very good blog!
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