A Fresh Approach To Online Marketing: Article Brokering
Sunday, April 18, 2010
However, there are still American writers who can do a very decent job at $1 to $1.50 per 100 words of unique articles. The secret lies within finding them, but I will get back to that in a little bit.
So how’s this relevant to online marketing? Here’s an idea that’s been used in retail and e-commerce stores since the late ‘90s, yet for some reason it’s not very popular in the realm of article marketing. I like to call it “Article Brokering”, and it’s the same “dropshipping” business model that’s made people millions of dollars on Ebay. The idea is quite simple (the implementation isn’t as easy, though). In fact, I can narrow it down to 3 bullet points:
1) You find upscale clients who are willing to pay top dollar for QUALITY articles
2) You act as the “middleman” by finding a “supplier” (effectively, another writer) to do the job for a smaller fee than what you got paid
3) You verify what your supplier wrote, send it off to your client, pay your supplier, and keep the difference
It’s the same old real estate fixer-upper model. It’s the same old site flipping. And if you’re a content creator like me, then you work with internet marketers on a daily basis. So why haven’t you implemented this model yet?
There are numerous benefits to doing this as opposed to writing articles yourself.
First, a solid 500-word article should require quite a bit of time to research, compile, edit, and proofread. This takes me about an hour. As a content creator, how much can you charge for articles? Let’s say you charge $2 per 100 words. So that’s $10 an hour, right? In an eight-hour work day, you can earn $80 at the most. That’s not a lot of money for a very busy 8-hour work day that requires THIS much thinking. Wouldn’t you rather do half the work and earn two to three times more money?
Second, you can build a reputable brand doing this. Since you’re paying your suppliers for original content, you get full rights to it. Therefore, no one has to know that you’re outsourcing the labor.
Third, you quickly find a loyal clientele that uses you over and over for all of their content creation needs. I personally have 5 of those clients, and I get steady work from them on a weekly basis, which is very nice for an “Article Brokering” model that runs 80% on autopilot.
If you switch from being an Article Creator to being an Article Broker, you can still maintain a high standard of quality, without having to work as much. The key lies within finding an upscale clientele and a network of low-cost suppliers. The bad news is that this can be complicated if you’re inexperienced; however, with just a bit of effort, this is a lot easier than it sounds.
What do you think about this concept? Please leave your comments – we’re eager to hear from you.Guest post by Vas Blagodarskiy, author of Article Brokering
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
16 comments :
This is a very popular trend that can be found online in many of the popular freelance sites. I understand the idea and it totally make sense; the middle "person" is the one that is in the most comfy spot! It can be very risky to jump into this type of set up in the beginning while you begin to build the relationship with the supplier. But, as the relationship strengthens and the whole process becomes a well operating system between the client, yourself, and the supplier with return client relationships being built this is a business that makes sense. =)
This is very interesting, So what you have is a Pay as you go model, with an couple of writers who can be used to write content according to specifications laid down by you. Let me think it over sounds like a winner at first sight.
I love the general idea. However, like you said, implementing this can be alot of hassle for not much return.
I have been digging into the realm of guest blogging myself. If you can actually find clients that will also pay you for your articles, great. But, it is hard enough to find people that will post your article, not for money, but for a backlink to your website or blog.
To answer your question, yes, I really like the idea of getting your content on someone else's website or blog.
However, I think it is more beneficial to get a backlink to your website or blog, than it is to get a few bucks for writing the article. Just my opinion.
Good luck.
Matthew Zinda
I understand that there are a lot of companies out there who are willing to do this. However, I believe providing content online is more than 'just' content. Even though this is a cheap way to get unique content it is still not yours. Therefore it lacks the company's profile and consequently the personal touch of the company is left out of the content.
If blogging (i.e. providing content online) is only to get inboud links it is a good way. But if you blog with different reasons, like to gain trust, get committed followers and so forth, this is not the way imho
I believe it's the American Way to 'broker' deals. Being the middle man is a very smart way to amass wealth. The key is finding the buyer and the supplier, so running successful marketing campaign's is crucial.
I agree that this may be a hard avenue to travel - 2 hours of work for 30 days to receive around $800, that's not a huge return, however I guess it depends on what your sight's are.
However if you are able to multiply those efforts, through more outsourcing methods by lets say 5 or even 10, then you would be talking more of my language. Drop the price even in an effort to get more clients, but have more volume.
That would be my only addition to this method.
Idea is trivial as it is a common practice in market, where people work as agent and get paid for arranging client and supplier together to solve mutual needs. How ever to implement same model in article brokering seems new however interesting, too.
This blogs has a lot of good marketing techniques that would definitely help me. content is an essential part of each and every blog so we have to be very cautious in choosing a good content writer.
If your clients want their brands associated with crap content, this is a genius idea. Otherwise, not so much.
Bottom line: An ethical marketer wouldn't take this route. A sleazy money-grubbing slimeball, on the other hand...
The concept is really wonderful but certain benchmarks have to be set up before sourcing these articles from offshore locations. The quality of the content is of utmost importance and should never be compromised.
I don'think this is a bad idea at all. What I would like to add here is, you can find out good article writers in US who would be able to get you 500 words article for 10 dollars(I used American writers when I was working in India).
When you get this article written from the writer, please get an abstract of the article and post it on one of your web properties. After your client posted the article you give link to the article from the abstract post and create a quick link wheel for your own page. This gives an added benefit to your client and you can package this as a service and that will be your differentiator.
It is a very useful blog. From the blog i got idea how to earn money with online by article writing. The concept of the blog is very effective to my concept of writing article...
I agree with the suggestion of outsourcing it to anyone with lower fee and keep the the difference. In this case, you can keep the difference. And as far as I know, there are writers from other country who are willing to write a 700 word particle for just a $5. So by this, you can keep a very huge amount of your earning specially if you are charging your client per hour.
Great post!!plz post more information about Article Brokering. i am waiting for ur new update post.
thanks
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