Internet Marketing.. Managing It All
Sunday, April 04, 2010
Over the last couple of years, I've really learned the importance of prioritizing projects. To do so, you need to have agood understanding of your goals. What are you trying to achieve for your business? What outcome should your marketing achieve? Not all marketing initiatives result in a direct sale. You may be interested in impressions, getting a link on a dot gov website or even getting a customer testimonial. One of the best ways to manage your Internet marketing is with a clear goal.
Regardless of what you want your marketing to achieve, always be mindful of your goal. This ensures that you are making the right decisions and effectively managing your workload. Once you have prioritized your work, the next step is to build a daily routine that makes your marketing tasks part of your daily work.
Internet marketing requires that you are checking your accounts on a daily basis. We all know the importance of analytics and managing PPC accounts. Managing all of your accounts can prove time consuming and difficult to handle if left unchecked. The key is to build these account checks into a daily routine. With only a few minutes each day, routine tasks like logging into your 5 - 7 most important accounts make things more manageable.
After you've prioritized your workload and integrated some daily tasks into your routine, the next step is make your large projects into smaller tasks. Personally, I manage at least 4 or 5 large projects at a time. However, to ensure that I don't get overwhelmed, I'm continually re-prioritizing and giving myself only 3 tasks to focus on daily. The goal is to get those 3 tasks done no matter what the day brings.
Marketing requires work. It would be nice if all we had to do was press a button and results would abound. However, this isn't the case. We need to proactively manage our marketing and put time and energy into those activities that we believe will produce the best results. Manage this process effectively and your sure to get results!
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
25 comments :
Nice information shared. but as far as i concern about internet marketing strategies, it seems for me to boost my business on internet and getting new contacts.
I agree the amount of wasted time spent continuosly checking email and stats etc. Do it once a day and get on with business.
Ya this post is very accurate. I have so many email accounts that just going through them can take up hours per day. I turn off MSN, FB and anything that gives me "notices" that I just got a msg because even glancing at it disturbs my flow.
I recently started experimenting with mindmaps, workflow charts and software like basecamp HQ and HiTask
Someone text me as soon as they invent 25 hour days :)
So true! Marketers are often the "creative types" who have trouble working to schedules anyway.
The growth of internet marketing has added many layers of complexity to planning our days.
Some great tips there.
Clear goals are much necessary but selection of right online resources are equally important, social network sites like twitter and face book can also be very handy to market the product.
With the emerging internet application happening in the world today,it is the great option to market your business.Advertising will be your strategy in order your business know by the people and attract customers.
Keep up the remarkable content, my friend.
Wow, excellent information! Very nicely stated.
this article is so true! If you really do not have an idea on what your priorites should be, you'd most likely get derailed by mundane things
Great post! Totally agree that things are getting more and more complex and notices are popping up from everywhere.. Let's add time management to the list.
really it's great post,
People should always put their mind to it. And they should never rush for good results. It always takes time. Internet marketing is a tedious process but once you get the hang of it, you're bound to do really well.
I really like your suggestion about continually reprioritizing and breaking larger projects into smaller tasks, then committing to get three done a day no matter what. Makes everything seem more manageable. Thanks for sharing!
Very good post, on much over looked point. I always tell my clients they need to plan, plan and plan again.
Many business owners(especially those hands on types) are very unorganized and identifying that can be the first step to increasing performance across all aspects of their business.
Great post! I think that emailing marketing is very tedious and it does require patience. If you are comfortable dealing with multiple email accounts on the daily, then go for it! It couldn't hurt right?
Hello ..! Excellent article. Your blog is great thanks for good reading. Your blog also recommend my friends. Erik Micnovic / Slovakia
Smart article! It is so fantastic that such information are revealed because it is for our own good. Thanks for sharing one.:)
Marketing is like horizon. It seems there to be an end but never happens to be.
These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic.
Internet marketing tools are methods to get you promoted in the heaviest locations around the world. This is cool thanks for sharing this… More power to your site!
Web marketing helps to draw in an increased number of site visitors who aren't fully committed to making a purchase but who will be provided your web site is able to reel them in.
I agree that it takes one to create a routine to make everyday tasks manageable. If we want results, we should work on these things first. Thanks for the ideas!
Internet marketing helps you to attract prospective customers who are already looking for the products and services that you offer which enables you to reel in those prospects who are ready to make a commitment.
Very true, but there ARE ways to partially automate these daily tasks. The trick is to establish what your key success metrics are, and the parameters within which they should be. I manage a PPC campaign that averages a 15% conversion rate and $10 cost per conversion. These are the key metrics, and we've seen enough traffic volume to know that it varies day-to-day by maybe +/- 5% on conversion rate and $3 in cost per conversion. I just check in and know I need to take action if I see a 9% conversion rate or $14 conversions, move on if I don't. You can also set this up as a daily report, drop it into excel, and automate more complex metrics as well.
I agree that marketing can be an overwhelming process and become more complex as time goes on. Internet marketing is that what you do to place your product or service in order to know the importanceof the service and how does it work.
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