How To Use Blogging From a Marketing Perspective
Saturday, May 08, 2010
Thanks for all the great feedback on my interview with ABC World News last week on the 25th anniversary of New Coke. It looks like the best way to get everyone to retweet my posts is to appear on a national news program! Again, thanks for commemorating the important day in marketing history and allowing me to think back to what it was like during the "cola wars."
This week I wanted to change gears a little bit and respond to a number of you who have been asking me about blogging in general.. how do I start a blog? How can I use blogging from an Internet marketing and search engine optimization perspective (watch the video).
Sometimes the best way to teach is to actually show someone how to do something. The same is true with link building. I have a lot of experience in building links and I can tell you that I'm amazed at how many people are abusing blogs... submitting lame comments and putting their URL in the comment field. This is not only ineffective, it's a waste of time.
The next time you're using a blog to build links to your web site or publish original content, keep the above method in mind. Best of luck!
18 comments :
So true Michael! I get very sick of people leaving inane comments on my blog which are obviously spam; copied to dozens of other marketing blogs. I delete immediately!
Have a f-a-n-t-a-s-t-i-c day,
Winno
Great post, very informative. I think a lot of people will find this very useful.Keep post in coming future as well!!!
Thanks for the info Michael. It pertains to me because I just started my first blog and I was unsure of a lot of things, including proper commenting on other folks blogs. Thank you again, it was a big help! If interested, please visit my blog at marketmpb.blogspot.com
best, Matt
Great information. Everyone needs to watch this video - very straight forward demo on proper link building. I look forward to more!
Thanks for the good info, this video is very informative.
Have been wondering how I comment on other people's blogs without coming across spammy. I also write an Irish marketing blog but bow to your superior knowledge. Will be back soon...
This post is great. It is very informative and it helped me to start the creation of my blog,
thanks.
This is the first post of yours that I have read but will follow your blog comments more closely. One thing I have found is the spam blogging and not knowing quite who wrote the original article...an ongoing problem im sure
Blogging is no doubt a great marketing activity, just wanted to know if the PR of a particular blog on which you are commenting does effect your link that you are putting in.
I have been looking around for this kind of information. Will you post some more in future? I’ll be grateful if you will.
This was a great video I never thought about putting your anchor text in the name field. I have a couple blogs and it is amazing how many trash comments I get trying to get back links. Thanks for the tip though.
This was helpful information. I'll be sharing it with my team. Thanks.
Thanks for this article. I totally agree that it is best that you let people see what you are teaching being done in action. And I hate it when some people just leave nonsense comments on my blog. A totally irrelevant one just to get backlinks. Like I will write something about how to handle a rude customer, they will post comment about Viagra, how annoying.
That is why it is important to hire an SEO company you can trust so that you don't have comments that are non-related. A good company will find a blog that is relevant, then comment on the blog with useful advice and a recommendation. That should leave blog owners, readers, and referral companies all happy and working together.
Hi, your blog is very interesting together with the nice video on the power of bloggging.
great post many things i never knew before this post
your blog is awesome definitely show this blog to my friends
I am currently looking for ways I can improve my knowledge on this subject, said they have posted here. It helps me know that you share that information here for free.
The blog is written in such a way that it is so easy to read and understand.
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