Today's Marketing Topic: Word of Mouth Marketing (WOM)
Sunday, May 23, 2010
Your products and services will always be subject to those who like to gossip and share information on their blogs, Facebook accounts, and tweets. Knowing this simple fact is the key to using Word of Mouth (WOM) marketing. WOM is the best way to make your business famous.
WOM strengthens the consumer-marketer bond, makes people talk about your company and gives customers the opportunity to comment on your products by ‘spreading the word.’
Basic Elements - Word of Mouth Marketing
• Products and services information
• Gifts and rewards for customers
• Sending messages among friends and family
• Gathering people by similar hobbies and features, for instance, the wish to be famous
WOM should not be used to mislead potential customers, but rather to leverage your audience in a positive way. Your customers are meant to be respected and valued. Show them with integrity and intelligence that you appreciate them being your customers and encourage them to speak to others about your products or services
Using resources like online newsletters, emails, and blogs are a great way to provide value and get others to share knowledge of your brand or products with others. When valuable content is distributed, provide tools people need to share it with like minded people. This could include: social bookmarks, email a friend, etc. Making it easy for others to share your information goes a very long way.
Viral marketing is like the ripple effect on water when throwing a pebble into it. One valuable step to get big results! If you've been reading my blog, you know how much I love blogging. If you have your own blog or are thinking of starting one, consider the following benefits of blogging from the perspective of WOM marketing.
•No costs for promotion –uses others to help distribute your content.
•Increases reputation and credibility by people spreading the word about your blog and company.
WordPress’s Tell a Friend Plugin – Spread the Word Quickly!
Some blog sites have added great tools to help distribute valuable content that you may offer. The ‘Tell a friend’ plugin of WordPress is the most famous tool used for viral marketing. It is a free plugin added in blogs that lets people pass along sites to others.
• Visitors will click on the ‘Tell a Friend’ button, if you place it in your blog. In this way visitors will spread the word easily from the pop-up.
• Telling others about your blog has never been so easy. Just fill out the e-mail form and send them to your friends!
This tool supports major free e-mail providers such as Hotmail, Google, etc. Once you are in your account, it pulls your address book! It sends hundreds of e-mails at a time choosing the addresses from your contacts. It will give your blog a larger exposure.
Thanks to Mark Doyle from Internet Marketing Agency for his guest post today. Mark can be reached at mark@theoutsourcingcompany.com
P.S. If you liked today's post, reach out to Mark Doyle, leave a comment, or retweet it!
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
10 comments :
This is a great article. Word of mouth is one of the best forms of advertising you can get, and is one of the main goals in viral marketing. WordPress and Facebook are making this even easier to spread information among people, but I am just not sure if that has the same effect of a real life conversation.
Great post, I enjoyed it!
The interesting thing about word of mouth is that things can (unintentionally) get misinformation about a product or service. Remember the grade school drill where you would tell the story and pass it around the room, it would be different by the end!
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Internet Marketing is growing and getting popular day by day. Every field are almost engaged in online marketing practices. WOM is definitely the most trusted method for marketing every time. Thanks for writing an informative article.
Thank You for posting such a wonderful blog. Knowing about the various techniques of marketing was a riveting experience all the more so since they aren’t a lot of blogs related to the specifics of marketing. I have also had the opportunity of coming across www.karmiccoach.com which really provides great tools for running a business as well as www.mysticselling.com which provides a lot of information as well.
-Sunoj
Moms are the best source of word of mouth advertising around. And, with blogs being so popular nowadays, there's no stopping them!
I find that just like sending to a friend via the Wordpress plugin, my readers also like to spread the word of mouth through the various social bookmarking and social networking sites. I try and make it as easy as possible with the great plugins that Wordpress has available.
I agree with emily. Moms are the best when it comes to advertising. Great recommendation.
People often talk about what they hear on the radio, which makes radio a great way to stimulate word of mouth marketing. For anyone who is interested in booking free radio interviews, there is a great free website called RadioGuestList.com which connects people who want to get on the radio with radio stations and podcasts that need guests to interview for their shows. You can subscribe to their mailing list for free to get emails whenever radio stations announce that they need guests. It is really easy, definitely check it out!
Word of mouth I believe would be the best form of marketing tool out there. It just don't give you the benefit of selling your products/services but also it helps you establish your credibility and reputation. Plus it's free )
I read that Word of mouth marketing is a very powerful marketing tool. It has an exponential effect that is strengthened by online communication channels and the network society.
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