Human interaction is a very important aspect of marketing. You can do everything to bring prospective consumer to your store but if they don't have a pleasant experience there it will all be in vain. Specially with social networking tool we have available, the consumer interaction is more challenging and important.Thanks for the post Michael.

Thanks a lot for this wonderful article. An eye opener for starters like me to avoid this mistake. And I believe this advice will help us to be more successful.

I'm a freelance copy writer, and I'm trying to learn everything I can about marketing. This one post was very helpful, especially considering that right now I'm mostly marketing myself. But do you think that when the customer has a bad experience, that the marketer looks bad? Maybe not to the customer on the street, but to the marketing community, perhaps? I mean, we as marketers do have our names connected to our clients' names. Can't it be a win-win or lose-lose situation?

Kathy Teel

Homerun.

This post is right on the money.

It frustrates me to develop a marketing plan that generates a ton of leads only to be botched by bad internal procedures and negative attitudes.

The last plan I wrote included how each prospect was to be handled and treated. Sales for that company immediately increased and then over months began to decline as the company slid back to their old ways. The leads still came in but the handling was once again, shoddy.

Chris

Agreed 100%, it is amazing when I talk with people about marketing campaigns, how much they feel it is a one dimensions approach. Whether its mailings, calls, emails, or signs; there are still a lot of companies not making a complete impact.

Absolutely agree. As a PR and digital communications agency, we know only too well the importance of consumer advocacy. You can put together all the marketing plans you want, but if those values are not communicated by the company’s employees, it’s futile. In the digital age, consumer advocacy has never been so important - company’s need to make sure they do all they can to keep people saying the right things about their business, because as everyone knows - good news travels fast, but bad news travels faster.

Very useful information here. I also want to increase the traffic in my website. Thanks for sharing this post. I have learned a lot. Its really helpful in internet marketing also.

This post is an eye opening for everybody who wants to learn internet marketing. I will follow this blog. Thank you very much for providing high quality content. I really appreciate your time for writing this...

So obvious, you would think. Yet it's something most companies don't seem to get. Thanks for the reminder!

I could not have said it better myself! Rude customer service frequently happens in physical locations (for example, the grocery store cashier who took 15 minutes to ring out 4 things of mine because she was talking to her friend while ringing my stuff through), but it is happening more and more online. I think part of the problem is that there are people who got into the Internet business world because they were told it was "easy money". I have recently waited 3 weeks for someone to get back to me after paying a lot of money for their product online and I immediately requested a refund. In my business, I communicate with my customers both through email, phone and website forums and I respond to questions and inquiries every single day. Time consuming? It can be, but it provides good customer service, which will keep my customers coming back and the people they know checking out my services. The easiest marketing is word of mouth and sometimes business owners forget that.

Yeah, I used to work at target, and some times we'd have great deals in the electronics section but an unmotivated sales rep would often ruin the sell or not push the sales hard enough, causing our (amazing) marketing to not be as effective.

I do agree with you marketing is something which is needed for every business. Because if Anybody feels good about any business then business will grow

I am totally agree with chandni that the most important thing for the marketing is Human Interaction which is needed for every business firm.

FIX Bytes

Every morning, I get my coffee from a HESS Gas Station. I always go to HESS. I like Hess the best because it is the cleanest, the nicest, and has the best selection of coffee.

But today I switched gas stations. The reason? Because the guy that works at my (former) HESS is a jerk. And the guy that works at this other gas station (mobile?) is nice. Friendly. Asks me how Christmas was, even.

Its strange, but true: Customer service, the experience of being treated like a person, is a large part of the equation. In my case, it overrode the actually physical product.

Yes, online business is something in which people are up to. This is for the reason that, it could easily bring money and great income.

I feel that, customer satisfaction and quality is very important for marketing. Now a days, online business is very popular among people. Thank you for sharing this information.

I think there is a lot to be said about just how true this article is, human interaction is a huge aspect of it and a lot of people fail to realize it or think about it.

It's being able to have strong customer satisfaction mixed with satisfaction through human interaction, it helps the people feel more comfortable

Thanks for all of your work on this. I am looking forward to reading more of your posts in the future. its rather useful!

Very useful info. I also want to increase the traffic in my gaming website. Thanks for sharing this post.

I got many information and some important tips with the help of this post. I would like to visit again.