Raise Your Marketing To The Next Level
Saturday, July 31, 2010
I've been doing some marketing for a company that has a great product, great people, and a really good business model. When you can work for a company that has a lot to celebrate, marketing is an easy thing to do. That is, unless you have to move an entire brand from good, to great!
How exactly to you migrate a product or brand to a whole new marketing level? You begin with your audience and positioning. Said another way, determine the needs of your market and how your company addresses those needs. More importantly, what's unique about your product or company? This is where you have leverage.
Once you've determined what's unique about your product and brand, you can promote it using both traditional and new media. With a clear understanding of your 'unique selling proposition', you can improve the effectiveness of all you do.
Here are a few ways to leverage your unique positioning among your target audience:
1. Create marketing materials that reflect your unique selling proposition.
2. Position your web site to include content and interactivity that reinforces your key messages.
3. Leverage new medial like Social Media marketing to communicate your distinct advantages.
4. Select advertising partners that support your messaging.
5. Communicate key messages through blogs, affiliates, and other partners.
There are lots of ways to market your unique qualities as a brand or the products and services you offer. Look at the competition. What makes you unique?
Once you've determined your unique qualities, write them down. The next step is to develop an integrated marketing plan that focused on your key differentiators - which should be in the form of key message points. Choose media that will get your point across again and again. Repetition is key.
Be unique. Be different. Deliver value. Over time, your brand will rise above the rest!
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
16 comments :
You can promote your products or services through social networking sites such as twitter, facebook, friendster and more.
Nice article, enjoyed reading all articles on the front page!
This article had 1 or 2 errors near the top.
Any ways, can you help me with my first email campaign? Kind Regards John
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regards,
phe9oxis,
http://www.guidebuddha.com
Congratulations on a fantastic blog. I am a newbie to internet market by comparison. I started about 18 months ago and have so much to learn in an ever expanding word.
It is true that it is possible to promote your products and services through the likes of social media networking sites such as Facebook and Twitter. I do so myself and do get results. I do however find that I get better results in terms of conversions from having good listings in the search engines.
Recently a report came out that of the traffic that goes to the first page of the results in Google, a staggering 43% click on the all important 1st organic link on the page, with even the last position getting 11% of the clicks.
The adword positions 1-3 only get about 3-4% of the traffic. People now realise that businesses pay to have their advert there and as such it may not be so relevant.
When people search on Google, they trust it to give them the most relevant results for what they are searching for.
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regards,
phe9oxis
http://www.guidebuddha.com/
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Knowing how to convert site visits into sales is an essential in internet marketing. Simply getting a high click rate or huge web traffic is not enough. The whole point of online marketing is turning that high click rate into a high conversion rate.
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