Changes to Search: Online Marketing Update
Sunday, September 05, 2010
This past week was a big one for anyone interested in selling products or services online. Even retail businesses with a brick and mortar store need to be aware of what's happening with the major search engines - Google, Yahoo!, and Bing.
If you haven't already heard, Yahoo! is now displaying Bing search results. What does that mean? Essentially, it means a large shift in how you optimize your web sites, landing pages, and online marketing. Instead of having to focus on 3 primary properties, you now only have to focus on two.
The consolidation of Yahoo and Bing, from a search perspective, also means that web sites that used to rank well on Bing, but not Yahoo, will see a sudden uptick in search placement and corresponding traffic. There isn't a lot of information out there about Bing optimization, but Bing does provide a primer on SEO. I encourage you to read the information and apply it to what you're doing online.
The other change that was recently announced was that Google, which previously would only allow a single web site to show two listings on page one for a given search term, is now relaxing their policy. In other words, if you have a number of pages related to a given search term (web pages) that are better "optimized", you could have numerous listings on page one of search results.
This means that niche and themed web sites can garner a larger share of traffic in a given area because they are commanding multiple spots on a single page of search results. If you thought that promoting your business with a single web page was an option, thing again. Google is now rewarding breadth and depth of web site content.
These are just some of the recently announced changes by large search engines. Whether you are casually involved with SEO or do search engine optimization for a living, staying on top of changes that impact your online marketing is critical. Subscribe to online newsletters and resources and share what you know with others (feel free to bookmark or send this post to colleagues).
More than 50% of individuals seeking to buy a product or service start their research online. Don't ignore the power of organic and paid listings to increase the exposure of your business.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
13 comments :
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You have done a marvelous job! I am really inspired with your work.
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Your concluding remark is my key takeaway from this post. Properly optimizing your website for both search engines (Bing and Google) is essential to consumers finding you early in the research/search process. And if you can get additional exposure on page one, even better. While over 50 percent start their research online, a large segment of that same group follows up their online research with offline behaviors. Yes, that includes in-store buying!
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Bharthi
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This is good news! I for one am looking forward to this merger
I used to curse these changes by the search engines, normally just when i thought I was getting somewhere the rules seemed to change.
But now I am starting to enjoy the challenge! Keeps us all on our toes!
TOM
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