BlogWell: My First Experience At A Social Media Conference
Wednesday, November 10, 2010
With so much happening in the world of social media, I thought now would be a good time to hear from industry leaders and better understand how they are managing social media withing their businesses and more importantly how they are using it to connect with prospects and customers alike.
In listening to the team from Scholastic, which boasts over 145,000 Facebook Fans (OK, I'm old school. I should say "Likes"), I learned that by integrating multiple forms of promotion you can build and engaged following. Scholastic used print, email, and sweepstakes to create large spikes in following an have taken things to the next level with their own social network, YouAreWhatYouRead.com.
It's through a well articulated strategy, marketing teamwork, and a strong editorial team that Scholastic has truly found a way to effectively leverage the power of social media.
The other highlight of the conference was the Social Media Ethics Briefing: Staying Out of Trouble by Andy Sernovitz, @sernovitz CEO, Social Media Business Council. Although I thought this was going to be another dry, uninteresting diatribe on "doing the right thing," Andy took the time to really bring the reality of ethics to social media and letting the blogger in the room know that we have the opportunity to set the example for others. This was powerful and effective when considering that there were some very influential people in the room.
The last part of the conference that I found so impressive was the use of social media at the show. I sat in the breakouts with my TweetDeck open and couldn't believe the frequency and quality of the Tweets! Truly amazing. But then again, what would you expect at a social media conference?
This was the 11th BlogWell and I'm sure there will be many more in the months and years ahead. From my perspective the conference was valuable. My only recommendation is to really find some very dynamic speakers for the breakouts that are a bit more engaging. Although some of the content was beneficial, delivery is EVERYTHING!
To check out the Tweets from the event, search for #BlogWell on Twitter.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
6 comments :
I totally agree, i also attended and found the content much stronger than the presentors
Scholastic hit the nail right on the head, they were one of the few to recognise Social media needs to be integrated into a full strategic approach and is not a silver bullet in its own right.
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Hey Michael,
I'm curious, did they have any discussion of the effects of integrating Twitter/Facebook/LinkedIn with single posts?
What I'm wondering is if there's a benefit to sending separate messages on each platform. I was thinking some people might feel a disconnect if they know a social media message was sent in a generic format and plugged into every social media site automatically.
--Dan
Hey,
Social media is the future of internet marketing. I am very happy because of you have shared very interesting topic with us. I am big fan of facebook.. . this is very nice site for social media.
Social Media has already become a part and parcel of major marketing campaigns; smaller players have also endorsed this concept in a big way. Rightly said this is going to be the future of all marketing campaigns.
Hi,
Yes mate you are right. In my point of view socil media performed very vital role in internet business or marketing. Thanks for the sharing nice tips and the blog so for.
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