Marketing Through Partnerships
Sunday, March 06, 2011
In the online marketing world, many partnerships are centered around the list. Truthfully, having the right list can make or break your campaign. If you have a great product or great content and ever expect to generate sales, you'll need partners who can help get your offer out in front of prospective buyers. Partners may be in the form of those who invest in the venture or simply vendors with whom you've developed meaningful relationships.
Even if you're focused on traditional marketing, you're using partners all the time. They may be internal partners or external partners, but partners none-the-less. Consider a recent direct marketing piece I sent to promote the release of a new product. Although I was using a house list, I contracted with an outside vendor (partner) to append the list with valuable data. Based on years of working together, they added tremendous value and looked out for my best interests. I also purchased my supplies from a printer and distributed the direct mail through the United States postal service.
When you are planning your marketing campaigns, consider what you need help with and where a partner of some kind can add value. I tend to seek out partners who can help me reach my goals more quickly, less expensively, or simply achieve more impressive results. Consider what aspects of your marketing campaign (internet marketing, email marketing, direct marketing, etc.) can be supported or improved by seeking out a partner. Even if you are sharing profits 50/50, you're much better off than if you were to go at it alone.
Furthermore, working with a partner often results in additional opportunities. The key is to find valuable partners you can trust, who add value, and have similar aims. Stop going at it alone - develop partnerships that can take your business to the next level.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
11 comments :
It's also a matter of having one steady partner for all your campaigns for the sake of consistency, or have a different partner for each new campaign.
Michael,
I am new to online marketing and I find the concept on online marketing partners interesting and appealing. I will look into it more for ways I can incorporate your concepts into my business.
Thank you
Impressive... I love how you have loaded your text with keywords in a very subtle manner, and it seems like you are as good in social media as in SEO. I will keep you on my watch list :)
Kudos!
I am helping at a startup that is filling a void in the market of online consultation and professional services. The site just launched and we are looking for feedback. I hope anyone interested in the marketing aspect will have a llok at the site and provide any feedback. Thanks! Justin Nuyens. www.tipmeet.com
I completely agree! Working with a partner allows you to leverage the knowledge and expertise of other companies and professionals. Your business can't possibily develop expertise in all topics, but creating partnerships allows you to bridge the gaps you need to fill. Thanks for the post!
Lauren
Projectline Services
Some good marketing tactics opted by your senior level management, Of it will help to promote your product all over the world.
It is always great to get feedback and a view from a different position. It really can help you think outside of the box and inspire you to take it to another level.
Reminds me of something I heard in a seminar a few years ago...
"Smart and Successful people surround themselves with other smart and successful people"
Your experience with direct mail is definitely a good example for how to effectively utilize a strategy partner. Had you acquired a list from a less trustworthy source, it could have backfired completely.
Yes i agree with you working with a partner often results in additional opportunities.
Thanks for sharing.
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