Rank Company, Rank Boss... Power To The People!
Sunday, August 28, 2011
About a year ago I was looking at a number of different advertising opportunities for one of the companies I consult for from time to time. They received a letter labeled, Inc. 500, and learned of an opportunity to be included in a list of Inc. 5000's fastest growing companies. As someone who's always interested in free publicity, I agreed to fill out the paperwork.
I quickly realized that this wasn't for free publicity. Quite honestly, it was anything but. The whole concept of rating and ranking companies by Inc. is pretty much a scam. In addition to providing information about your company, you need to send a check. That's right, nothing comes without a price. In order to have your company considered for inclusion in the list, you have to pay a fee. Inc. may call this a "processing fee" or some other bogus name but you have to pay to be considered.
Fighting Back
It's right then and there that I decided to take action. It took me almost a year, but I recently launched 2 new websites: Rank Company | Rank Your Company and Rank Boss | Rank Your Boss. The goal of both of these sites is to have the people who know a company the best (employees, vendors, stakeholders, etc.) rate the company - not some magazine that charges a business or individual to be listed. I'm trying to bring some objectivity to the rankings game.
I've been in marketing and advertising a long time and have learned that sometimes, if you want objectivity, you need to stand up and take charge. That's the goal of both of these sites. Not only should you be sharing an experience about the company you work for or your boss, but you should also help to fight back against companies that are focused on only supporting organizations that can pay a fee.
Take the Next Step
I'd like to ask all of my blog readers and followers to support these sites. I'm most excited about Rank Your Boss as it will change the landscape of companies forever. I learned early on that people don't leave jobs, they leave bosses - and nothing could be more true.
Please go out to Rank your boss and Rank your company and start sharing your insights and opinions about the companies you work for today or have worked for in the past!
Thanks,
Michael H. Fleischner
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
5 comments :
It really just an elaborate method to get companies to pay for a link.
Not only do you have to pay for an Inc. listing, but you also have to provide certain data (like revenue) which a lot of companies consider to be confidential information. I know of two companies that could easily rank but refuse to for this reason.
It's all about getting clients the business results they deserve. We went with LaBov and Beyond
they work a little differently, they create a fresh, business strategy unique to your industry.
I agree with your point that People leave the bosses not companies but there is one more thing that i wanna mention to point out and add that people also leave the atmosphere where leg pulling is also found. it is totally management fault where companies fail to manage.
The knowledge you provide is a real asset we have. And we get a lots of things to apply in our business. Keep on posting such valuable articles. I like your blog design as well.
Small businesses are oftentimes started because individuals want more free time than a regular job affords them. Unfortunately, they usually find out quite quickly that running a business takes up more time.
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