7 Benefits Your Business Can Gain From Blogging
Friday, November 11, 2011
Guest post from Jeremy Tan, Survivor Marketing
The reality of starting a blog is both straightforward and low cost. Setting up a blog is virtually effortless and rather easy to manage. As a result, blogs are now part of our everyday lives. Thanks to the publicity that the Internet provides to bloggers and social media experts has led to the circulation of more than 100 million blogs online.
Many of these blogs or websites have received hundreds of thousands of subscribers, and also earned massive amounts of revenue from advertising. This has helped them to become establish significant status online. Yet, there are still a number of people who are not convinced that blogging can provide immense benefits for your business!
You might want to read my articles on the 3 Key SEO Strategies or even download my free "Ultimate SEO Guide" Ebook for more insights on how to rank even higher in search engines!
2. Provides an Avenue To Showcase Your Knowledge
Utilizing blogs to showcase your knowledge or areas of expertise is an effective method for anyone to build their online reputation and credibility on the Internet. Blogs can be perceived as a powerful forum for all marketers to share their passions and clarify doubts. It may come in various forms -- be it a coffee enthusiast reviewing his cup of joe, or a touring agent sharing tips on what to do in various destinations! In any case, by blogging, you can position your business as the online authority for specific niche your business is in. When you are popular enough, you will generate an influx of traffic looking for your opinion!
3. Provides an Avenue For People To Respond
Remember, blogs should never be used as a one-way communication tool. You must allow, or ENCOURAGE your customers to respond to you! Blog readers might find a particular article of yours helpful, leave a comment of appreciation, or reach out to you with questions about your content. You must be prepared to respond as well as be open to criticisms and negative feedback.
4. Allows You to Project The Brand Of Your Business
6. Provides a Platform To Convey News Regarding your Business
This is a very important point to take note of if you are managing a small or large business. Consider this: Are you aware of how many people actually read your press releases? I'm telling you now -- the numbers are truly few. This means that even your key customers might be oblivious to any new products or services that your business might be creating. This is truly a lost opportunity unless you broadcast your message through multiple channels.
7. Allows Your Business to Stand Out From Your Rivals
Indeed, there might be more than 100 million blogs existing on the Internet. Yet, how many of them are actually company blogs, or to be more precise, how many of them are GOOD company blogs? Optimize your blog well, write good quality content, provide good customer service, and your business can achieve a valuable point of competitive advantage.
This article is written by Jeremy Tan, a Young Budding Internet Marketer and Webmaster of SurvivorMarketing. He specializes in ares of SEO as well as web marketing fundamentals. He enjoys receiving reader feedback and comments, which can be directed to support@survivormarketing.com.
The reality of starting a blog is both straightforward and low cost. Setting up a blog is virtually effortless and rather easy to manage. As a result, blogs are now part of our everyday lives. Thanks to the publicity that the Internet provides to bloggers and social media experts has led to the circulation of more than 100 million blogs online.Many of these blogs or websites have received hundreds of thousands of subscribers, and also earned massive amounts of revenue from advertising. This has helped them to become establish significant status online. Yet, there are still a number of people who are not convinced that blogging can provide immense benefits for your business!
As such, we at SurvivorMarketing have come up with 7 Benefits Your Business Can Gain From Blogging. We hope that you will be enlightened as to how your business may be losing out to your online competitors and better understand why you should start managing a blog to boost the growth of your business. Here Are The 7 Benefits Your Business Can Gain From Blogging:
1. Expose Your Business to A Wider Audience
The power of the Internet is massive and rapidly evolving with an escalating number of users who surf the web on a daily basis. Search Engines such as Google and Yahoo are immensely popular for users with queries of all kinds. Approximately 60% of all blog traffic comes from search engine results. By blogging high quality content regularly and targeting the right keywords, your blog can climb above your competitors organically, increasing online visibility, and thus exposing your business to a wider audience!
You might want to read my articles on the 3 Key SEO Strategies or even download my free "Ultimate SEO Guide" Ebook for more insights on how to rank even higher in search engines!
2. Provides an Avenue To Showcase Your Knowledge
Utilizing blogs to showcase your knowledge or areas of expertise is an effective method for anyone to build their online reputation and credibility on the Internet. Blogs can be perceived as a powerful forum for all marketers to share their passions and clarify doubts. It may come in various forms -- be it a coffee enthusiast reviewing his cup of joe, or a touring agent sharing tips on what to do in various destinations! In any case, by blogging, you can position your business as the online authority for specific niche your business is in. When you are popular enough, you will generate an influx of traffic looking for your opinion!
3. Provides an Avenue For People To Respond
Remember, blogs should never be used as a one-way communication tool. You must allow, or ENCOURAGE your customers to respond to you! Blog readers might find a particular article of yours helpful, leave a comment of appreciation, or reach out to you with questions about your content. You must be prepared to respond as well as be open to criticisms and negative feedback.
The key for your blog and your business to succeed is to always think like the customer. When you do, you’ll understand what the demands of your customers are and how you can meet them. By looking at how your customers respond, you will be able to know them better, establish a meaningful relationship and even sell them your products! If you can cater to their needs and demands, your sales will surely be soaring!
4. Allows You to Project The Brand Of Your Business
Nobody relishes faceless corporate marketing messages or boring product catalogs -- People prefer to buy from people. This is possibly why advertisements do not focus on product attributes but rather attempt to project a brand and personality that customers can relate to and buy into. The overall tone of your blog should be an informal one. This is because you are actually expected to offer a human perspective, assume controversial positions, and showcase the uniqueness of your business to the public.
5. Allows You To Remain Updated
In order for you to produce quality content, you have to do research and read extensively on specific areas or topics. Though it might be a tedious job, it allows you to be constantly up to date on new developments in your industry. Since the Internet is rapidly evolving, even on a daily basis, it’s vital for your business to keep in touch with shifting opinions and influential people!
6. Provides a Platform To Convey News Regarding your Business
This is a very important point to take note of if you are managing a small or large business. Consider this: Are you aware of how many people actually read your press releases? I'm telling you now -- the numbers are truly few. This means that even your key customers might be oblivious to any new products or services that your business might be creating. This is truly a lost opportunity unless you broadcast your message through multiple channels.
Also, if your business were to face a problem, assuming you needed to issue a product batch recall for example, your blog could serve as an established platform to notify and communicate your position with your customers. While many people are blind to news conveyed through traditional media, an increasing number of people are actually seeking authoritative blogs for knowledge and advice.
7. Allows Your Business to Stand Out From Your Rivals
Indeed, there might be more than 100 million blogs existing on the Internet. Yet, how many of them are actually company blogs, or to be more precise, how many of them are GOOD company blogs? Optimize your blog well, write good quality content, provide good customer service, and your business can achieve a valuable point of competitive advantage.
This article is written by Jeremy Tan, a Young Budding Internet Marketer and Webmaster of SurvivorMarketing. He specializes in ares of SEO as well as web marketing fundamentals. He enjoys receiving reader feedback and comments, which can be directed to support@survivormarketing.com.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
17 comments :
Thanks, Tan
I think blog should have good content but, is really important have a good and quality backlinks presence in the web, otherwise anyone can find your good quality blog. Good luck!
nice blog buddy...:)
Great post. Technorati has more than 133 blogs in its index and they say that nearly a million new blog posts are written every day. Although blogs are a great way to do content marketing, it's hard to differentiate from the masses (there's already tons of quality content also). Maybe you should write an article on how to bring your blog to the masses (e.g. tweeting about new entries etc.).
Writing a company blog in a niche market is an art of its own. You need lots of really good content to reach the key players in the market. It will take time and nerves but it might give you a thought leader status in the end.
thanks
Thanks for nice posting.
Blogging is the most important platform for developing business.
Good article Jeremy. Simple easy to digest points with some pretty helpful insights. I think the most important argument you discuss is number 3 "Provide an Avenue for People to Respond". I'm a firm believer in the principle of engaging your visitors, and a blog is definitely a helpful tool in achieving that goal.
Hat’s off. Well done, as we know that “hard work always pays off”, after a long struggle with sincere effort it’s done.
Thank you for sharing superb informations. Your website is very cool. I’m impressed by the details that you’ve on this site. It reveals how nicely you perceive this subject. Bookmarked this website , will come back for more articles.
This is a 7 advantage blogging for bussinnes can be increasing our sales or store online. I love it. Thank you Mr Tan for your content is powerful.
May I copy it for my blog ?
Definitely agree! Blogging is a great way to showcase your company's industry knowledge to visitors while also helping your page rank and search engine ranking.
very usefull. Thank for your posting.
Hope that will read more articles
We agree! Blogging really offers a way to connect with a customer and share knowledge that they might not get from looking at your site! We'd also recommend optimizing the blog with widgets for Facebook, Twitter and Linkedin so that customers can easily navigate to and from your online profiles.
Very important and useful tips you have shared regarding worldwide promotion of business, i recently created two blogs for the promotion of my website and business and after read your post now i can use these blogs properly and in good way.
A neat, clean, comprehensible and sensible post. Awesome language with a lucid style. I really liked the well-researched content as well. I think readers who are interested in blogging shud read such posts!
your right blogging is one of the best way to promote your business .Because blogging increase traffic on your site and also
A great difficulty for us is to balance the necessity of posting blogs regularly and keeping up their quality, when heavily stressed by time.
As a small marketing firm, with very high quality standards in our client output, we apply the same standards to our blogs, which limits the number of blogs we post.
Maybe, we could have a more casual standard for blogs such as the one we have for our facebook posts? Looking into it.
Hi Guys,
Thanks For All Your Comments! I really appreciate it! DO check out my blog at www.Survivormarketing.com for more interesting posts like this! I will do my best to keep you guys updated! And few free to share this posts around on your sites as well!
Cheers,
Jeremy
SurvivorMarketing
Internet Marketing (also known as web marketing, online marketing, or e-marketing) is defined by Wikipedia as the promotion of products or services over the Internet. Let's face it, most people stay online -- and what's the best place to promote products but someplace where people hang out all the time, right?
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