Three Marketing Tips for Understanding Your Online Audience
Wednesday, November 02, 2011
Marketing is an ever changing enterprise. As technology continues to influence our business efforts more and more, our marketing efforts to will need to change and adapt. While marketing was at one time all about print images and static advertisements, it has now become fully intertwined with the internet. Online marketing has in many ways become the name of the game for businesses and products everywhere.
Allowing you to easily reach a vast audience and pinpoint your exact target, the internet is a marketer's dream. While online marketing is a major component of any successful marketing plan, there are many ways to make your online marketing efforts more successful. Follow these three marketing tips to better understand and target your specific audience online.
How Is Your Audience Using the Internet?
One of the most important things to know about your target audience as an online marketer is how they use the internet when they are online. If you can begin to understand how your consumers are using the web then you can come up with a better way to get to them. Does your target audience use the web for work or for entertainment? What are their favorite types of sites to use? All of these questions can help define who your audience is and how to more easily locate them online.
If your audience uses search engines as their primary transportation around the web, then SEO efforts may significantly benefit your marketing campaign. If you find that your main audience uses social networks as their primary online endeavor, you can find ways to incorporate social media and social networking into your marketing efforts. Knowing how your audience uses the internet will take some time to pinpoint, but will greatly improve your marketing campaign.
Where Does Your Audience Spend Their Time Online?
While this sounds very similar to the last tip, there is distinct difference. Once you know what your audience goes to the internet for, you can work to discover where specifically they spend their time online. Knowing exactly where your target audience hangs out is essential to reaching them. If you have determined that your audience uses the internet for their business and professional lives then you can get a better idea of what sites they use specifically.
Conversely, if your target audience uses the internet for their social interests, you can focus your marketing around social networks and social hubs. Search Engine Optimization for your marketing sites and marketing pages is always a great bet for any target audience. If you can be visible on the major search engines, you will find a significant amount of your audience there. However, knowing what specific sites your target demographic uses is no doubt a huge marketing advantage.
What Is Your Competition Up To?
Though it may seem somewhat counter-intuitive, knowing and understanding your competition can give you a better perspective on who your target audience really is. Not only is it good advice to know what your competition is up to in general, you can also use this information to evaluate your audience. By researching your competitions' marketing efforts, you can see what their interpretations of your mutual audience is. This can help you figure out who your audience is or help you decide if you are marketing to the right group of people.
Find your competitors online and see how they are marketing their product or services. You can learn a few things from their techniques and also learn how to be different from the rest. The internet is all about finding a new way to do or show things. If you are just doing the same things as your competitors, it is likely you won't get much further than them. Keep a close eye on your competition and work to find ways to market your services or product in a new way.
Guest post by Mariana Ashley. Mariana is a freelance writer who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031@gmail.com.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
13 comments :
Great post, I think you hit three very important points to SEO success.
This is a great article and has basic information that even a novice marketer needs to use and understand for the internet.
The only thing (I believe) that could have been said also, is that the internet is only a tool we have to use in our marketing tool box and that it isn't the only way to market.
Gauging competition is one of the best things to do. See what they are doing right and emulate it and see what they are doing wrong and avoid it.
As i was searching for more information regarding the online and their related issues, this blog have been helped me a lot.
Your online audience serves as a ticket to the success of your websites.Understanding what they need and want will help improve your sites. Thanks for sharing these great tips.
Understanding your audience who use internet is very important because in this way you will know if your marketing campaign will reach and affect them . These days, most online audience are using internet to run their business and advertise it. In addition to that, they are using internet for interacting with their family members and friends. Another important point is the competitors, by identifying the competitors and how they marketing their products and what strategies they are using. In this situation, we try to learn from their mistakes and offer something unique that is not provided by other competitors to distinguish themselves .
Understanding your audience who use internet is very important because in this way you will know if your marketing campaign will reach and affect them . These days, most online audience are using internet to talk about their business and advertise it. In addition to that, they are using internet for interacting with their family members and friends. Another important point is the competitors, by identifying the competitors and how they marketing their products and what strategies they are using. In this situation, we try to learn from their mistakes and offer something unique that is not provided by other competitors to distinguish themselves .
I agreed with you michael,but the internet is an effective tools for marketing and i think it is the best tool these days
I totally agree with you qustudent.Most people use internet for marketing their products or communicating with their relationship.Moreover,socail media became an important tool for everyone.
As you said rana,social media is important tool for everybody.In addition to that,some people wrote about their dissatisfaction and bad experience from certain products in these networking,so some people influenced from their opinions and stop purchasing these products
Nowdays the industries are growing so fast that the investors should be aware to these changes and adapt new startegic to enhance thier production process. such change is the internet and how it effect the business world and help the SEO to better communicate with customers and rech more market share. Therefore i agree with you that these three important questions (who, where, what) are way better understand our audience and help to reach customers via internet. and if the SEO find the answar for these questions he will be ready to compete with other competitors and attract more customer.
Basic information's are always essential. Internet is one of the best tools that can improve our marketing nowadays. Thanks for the info.
I join my voice to you Laila when you said that the three questions(how,where,what) are important to understand our online audience.In addition to that,when the marketers find clear answers to these questions,they will know what is the suitable thing to put in the internet and where to put it,is it on social network or on well known search engine.Nowadays,certain category of age are using and interested in social network,here the marketer can target these group if his business related to them.
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