Staying Current With Google: This Month, Penguins!
Wednesday, May 02, 2012
One of the most important aspects of search engine
optimization (SEO) is staying current with the latest updates to the Google
algorithm. At the end of last month,
Google announced their latest update: Penguin.
The goal of this update to how the search engine ranks websites is quite
simple and consistent with previous updates – to eliminate spam in Google
organic search results. Each time a new update is released, rankings of established
sites change. This is due to the way in
which Google weighs the authority or importance of a website.
Which websites were impacted the most?
Google has yet to share their secret sauce with us, but we
know that algorithm updates have an impact on existing search results. Where you’re ranked for a given keyword is
based on a number of factors such as web site age, site load speed, inbound
links, and so on. Sites that have a
significant number of inbound links that were acquired in an unnatural way have
been largely discredited.
Due to the nature of SEO, Google can detect if you acquired
inbound links quickly or from non-authoritative sites. As such, they have removed their authority or
influence when calculating search rankings.
Google sees artificial link building as ‘gaming the system’ and
therefore discredited sites that depend on this method for inflating their own
authority.
Google has openly encouraged websites to improve their
rankings through natural link building instead of artificially. Sites that create valuable content including
white papers, widgets, or other quality content, attract links from other
websites pointing to their content. In
addition, social media sharing and bookmarking signal to Google that a
particular site is seen as valuable.
Which Sites Survive the Penguin SEO Update and Which Get Burned?
Sites that engage in link building in an unnatural way are
more easily identified and therefore impacted by the most recent Google
algorithm changes. Examples of poor link
building techniques include: paying for links, duplicating anchor text,
submitting duplicate content to article directories, and acquiring links from
questionable sites. Your authority is
directly related to the quality of the sites pointing to your website. If you’re only getting links from a bad
neighborhood, that doesn’t look good.
The truth of the matter is that Google’s Penguin update
took another step forward in their quest to provide quality search
results. By discounting sites designed
simply for the purpose of passing authority from one site to the other, as well
as non-authoritative sites, Google is focused on improving the quality of their
results.
The best strategy has been, and always will be, the
development of quality content for your website. If you want to stay in Google’s good graces,
think differently about your link building techniques. Focus more on your own website and the value
you can create for others. By creating
value and a positive user experience, you’ll attract links from other sites
naturally and improve your rankings.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
4 comments :
The fact that "Google sees artificial link building as ‘gaming the system’" makes all of us internet marketers take notice. We need to stay focused on providing value to our visitors and build around that porposition.
I agree with the last paragraph. A solid website will attract customers and businesses and grow from their. Effective marketing requires a quality website to branch from. From a strong starting point you can better market products and increase exposure.
i agree with u, thaks for share
Now i think blackhat techniques will not work any more. Now SEO has become little bit difficult but still directory submission works with little care.
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