The Secret of Successful Websites
Monday, June 18, 2012
Here are a few of the secret components behind every successful website.
1. The messaging and design is instantly compelling – Studies show that visitors only take 8 seconds to form an opinion about your company from your website. With compelling messaging and design, you can hit them with what you want right away, and keep them reading.
2. Navigation is intuitive – You want readers to read what you have to say, so you should make it easy for them to do so. Keep navigation clean and easy to follow so the visitor can easily find the information they are looking for.
3. Use analytics to your advantage – Successful websites are the ones who have tested messages, layouts, and color schemes. Use analytics to find out where your customers are leaving your site and where they are engaging the most. Make small changes, and test again. Keep testing to keep your site current and as optimized for usability as possible.
4. Put videos on your site– Not only does it help your search engine rankings to have videos on your website, but it also gives your visitors more dynamic content to interact with. Videos can be used in a variety of ways from product demos to tidbits of advice on what your industry provides.
5. Create engagement – If a customer likes what you have to offer, they will want to hear more from your company. Create a place for them to follow you on social media, or sign up for a newsletter so you can continue to keep them engaged.
Websites do not have to be overwhelming. Make it easy and engaging and your readers will reward you with more traffic and referrals.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
6 comments :
Making the initial design "interesting & compelling" can throw a lot of online marketers off. This important tactic may require some help. Even asking others for their opinion may shed some light on how to make that 8 seconds more effective. Seeking feedback is always a good move.
The structure (navigation and design) and the content is very important for a quality website. But we need to have feedback for our website. The best way to do it is buy using eye tracking tools, so that we know how people click and navigate on our website.
I am using all these tricks and points except "Put videos on your site" i think it is also very important point to engage and urge customers to get good figure of traffic as well as business.
Actually this is a good post and one should start thinking like a user.It should be user friendly where user can reach inner links very quickly.
It would be great to have an evaluation service.
Everyone wants a Great website..... but sometimes what you want and what you get gets lost in the translation.
Thinking like a user is good except hard to do when it is your own website, you know where all the icons are and how to manoeuvre.
I think it takes someone with fresh eyes to look at it
The most important and effective thing and point you have shared is "Use analytics to your advantage" it is the point can help you to track our website that where our strategy is going and we can judge that we are going in right way or wrong way?.
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