How To Promote Blog Content
Tuesday, October 16, 2012
Ever since writing my latest book, Blogging Made Simple, I continue to get inundated with questions on how to promote individual blog posts and any new content that you or your company may produce. As is always the case with new content or digital assets, you should publish to your website or blog first. I would also advise you to use the "rel=author" tag to claim content as your own.
Once you've created your content, the next step is to promote it for maximum exposure and search engine optimization value. Where do you start? Thanks to Launch Grow Joy, you no longer have to guess. They've provided this fantastic infographic (click image to view) which details 30 ways to promote your blog posts or any other digital asset for that matter.
The best place to start is by leveraging your social media accounts. Start by developing accounts on all of the major social networks including Facebook, Twitter, Pinterest, LinkedIn, and Google +. Once the accounts have been established, let your clients know, post your social media icons on your website, and share them with your potential audience. As you build a network, you'll continue to increase your reach and exposure.
After publishing to social media accounts, focus on bookmarking. Stumble Upon, Digg, Reddit, Delicious, and Technorati are all effective platforms to link to your content. In addition to publishing to social and bookmarking websites, don't neglect all of the other resources at your disposal. This includes leveraging existing contacts in your database to spread the word.
Whether you maintain a client list or have emails for customers, pushing content out that's relevant to their wants and needs can pay huge dividends. Not only will your customers appreciate this information, but they can share with others who are seeking similar types or resources. The last piece is syndication.
Launch Grow Joy was smart to cover Syndication in their fabulous infographic. Syndication is the process of taking your content and distributing it to other audiences who can benefit from your content. Syndication is one of the ways that sites always seem to have a fresh source of daily content. Repurposing content that adds value to a particular audience provides benefit to publishers and those seeking valuable information.
Don't just publish new content, promote it. This is how to optimize the value of what you have to offer and continually improve your brand, reach, and revenue!
Once you've created your content, the next step is to promote it for maximum exposure and search engine optimization value. Where do you start? Thanks to Launch Grow Joy, you no longer have to guess. They've provided this fantastic infographic (click image to view) which details 30 ways to promote your blog posts or any other digital asset for that matter.The best place to start is by leveraging your social media accounts. Start by developing accounts on all of the major social networks including Facebook, Twitter, Pinterest, LinkedIn, and Google +. Once the accounts have been established, let your clients know, post your social media icons on your website, and share them with your potential audience. As you build a network, you'll continue to increase your reach and exposure.
After publishing to social media accounts, focus on bookmarking. Stumble Upon, Digg, Reddit, Delicious, and Technorati are all effective platforms to link to your content. In addition to publishing to social and bookmarking websites, don't neglect all of the other resources at your disposal. This includes leveraging existing contacts in your database to spread the word.
Whether you maintain a client list or have emails for customers, pushing content out that's relevant to their wants and needs can pay huge dividends. Not only will your customers appreciate this information, but they can share with others who are seeking similar types or resources. The last piece is syndication.
Launch Grow Joy was smart to cover Syndication in their fabulous infographic. Syndication is the process of taking your content and distributing it to other audiences who can benefit from your content. Syndication is one of the ways that sites always seem to have a fresh source of daily content. Repurposing content that adds value to a particular audience provides benefit to publishers and those seeking valuable information.
Don't just publish new content, promote it. This is how to optimize the value of what you have to offer and continually improve your brand, reach, and revenue!
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
6 comments :
Thanks for this article! Can you make the image available in a larger size? It's impossible to read, even after clicking on it.
Great blog! When you have a blog, it is necessary to promote your blog by all the means that you have available to you. The easiest way to promote a blog is to post frequently on blogs with similar topics. If you make your comments on similar blogs interesting and entertaining, other readers of these blogs will recognize the worth of your words. Include a link to your blog in your signature field on all of your blog postings and your blog comments on other people's blogs. If you add something of value to the conversation, people will want to check out your blog. This way of promoting a blog is simple but can be time consuming.
Port Elizabeth Online Marketing
Thank you for this post. I see the power of social media in promoting my blog. Just today, one post got 279 likes in Facebook. Not really big to some standards, but when one gets only 300 unique visitors a day, that is a good indication of increased hits.
Great information. Optimization of blog is equally important as updating the content in blogs as the content if you publish in ti and keep it in a cornet will not benefit you until you will not show it to the public. More you publicize your blog, more it will worth. However, you have to adopt the rules properly to get better impact.
Nice post. This is really nice post to the marketing blog. I really like this. As the author say that we have to promote our individual blog posts. Content should be our own. Social media is the best place to start. After that we should do bookmarking in various site. Really good information. Thanks for sharing.
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Awesome. this blog is definitely informative
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