6 Social Media Tools for Enhancing Your Marketing Efforts
Wednesday, December 05, 2012
Social media is becoming an
increasingly important component in the plans of many organizations. The social
web has plenty to offer, but making the most of it is much more than setting up
a profile on a few popular sites. It’s about creating an active presence and
having the tools that allow you to manage it effectively. These six tools will
help you tune your social marketing efforts to peak-level performance.
1.
HootSuite
HootSuite is a very popular
choice among small businesses. This tool is essentially a web-based platform
that lets you manage your presence across the social web. So you can manage
profiles on Facebook, Twitter, Google+, and other networks from a single
interface. In addition, the streamlined goodness of the HootSuite allows you to
schedule posts, monitor brand mentions, and even analyze social traffic.
HootSuite is free to use, but you can upgrade to the paid Pro version, which of course, frees you of the limitations that accompany the free version.
HootSuite is free to use, but you can upgrade to the paid Pro version, which of course, frees you of the limitations that accompany the free version.
2.
Traackr
At one time, social analytics
tools were scare. Now they’re all over the place. Traackr is a little known
tool slowly but surely proving to be one of the best of its kind. With Traackr,
you can easily identify the influencers who are the most valuable to your
brand. It lets you see how these authority figures are responding to your
content by viewing who is contributing the most to your social marketing
campaigns. From there, you can build new strategies around the data, and then
view the results of your efforts.
Traackr is available at a fixed
monthly rate, but plans can be scaled to fit individual needs.
If Twitter is one of your
preferred social networking channels, then TwitterSearch should be one of your
favorite tools. This tool can help you find just about whatever you need on the
popular microblogging site. For example, you can use it to find out what people
are saying about your brand, or what they are saying about your competition. It’s
also great for researching trending topics that would fit into your content
marketing strategy.
Freely available, TwitterSearch
is an underrated social discovery gem you don’t want to sleep on.
4.
Wildfire
Wildfire is a powerful platform
that lets you monitor and manage your social media presence. An integrated
suite of solutions, it offers advertising, messaging, analytics, and various
other features for brands looking to maximize their efforts. With Wildfire, you
can create engaging experiences that captivate your audience, and then have a
comprehensive view into deep insights that enable you to do it again, this
time, even better.
Wildfire, now owned by Google,
is a in Pro and Enterprise pricing plans for social marketers with slightly
different needs.
5.
Postano
Postano provides a convenient
way to stay active across all your social spots. It lets you aggregate content
from each of the top social networks, and even those that are not directly
supported can be connected via RSS feeds. Furthermore, you can designate
specific times to post your updates, make edits before publishing, and prevent
specific users from seeing specific content. With Postano, sharing your content
is a breeze as it allows you to easily embed posts into web pages, sidebar widgets,
and various management interfaces.
Postano plans come in three
pricing tiers, but you can also give it a test drive with a free trial.
6.
VenueSeen
Last on the list is VenueSeen,
definitely one of the most interesting social tools around. VenueSeen is unique
in how it tracks the activity of photos taken within your place of business.
This app collects data related to the pictures you post on Foursquare and
Instagram, and serves it up in a way that makes it easy to see what type of
buzz you’re generating. The platform offers additional tools for connecting
with your audience through marketing campaigns, and even developing custom
experiences with API integration.
VenueSeen is available on a
monthly subscription at a price that you may find surprisingly affordable
considering what’s included in the package.
Load
Up the Toolbox
Ignoring social media is
starting to become a bigger risk than taking the actual plunge. This space is
filling up with competition and while there is still plenty of room, you want
to have your feet firmly rooted in a comfortable position. Stock your toolbox
with options that will take your social media marketing efforts to the next
plateau. It’s the only way to fly.
Guest post written by Francis Santos who is a writer for
Benchmark Email, a best practices event marketing company.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
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