5 Online Marketing Trends You Don't Want to Miss
Monday, February 18, 2013
Online marketing has gone through several overhauls in
accordance with the evolution of technology, which then makes us wonder, “What
are the Internet marketing trends you should be focused on?” Check out the following list of Internet marketing trends that are already making 2013 one of the most exciting years ever. These may be more than trends - fundamental shifts in online marketing that are change the way we do business online. Be sure to read the entire post and comments to see how these influences are shaping our online marketing, today, tomorrow, and into the future...
1. Mobile marketing frenzy
By
“mobile frenzy”, I mean we can’t ignore that, according to mashable.com,
75% of the world currently enjoys access to mobile devices. The modern Internet
marketer knows the value of offering mobile value for their clients and brands.
Last year, mobile Internet marketing was all about making your website, making it easy to use, and searchable on mobile devices. Now, with talk of responsive design and creating a consistent user experience across every device, mobile is gaining momentum that can't be ignored. This year, it goes a step further- it's all about having a mobile app version of the website available that engages your customers and prospects alike.
Last year, mobile Internet marketing was all about making your website, making it easy to use, and searchable on mobile devices. Now, with talk of responsive design and creating a consistent user experience across every device, mobile is gaining momentum that can't be ignored. This year, it goes a step further- it's all about having a mobile app version of the website available that engages your customers and prospects alike.
2. The evolution of attribution
Attribution
tracking is the process of giving a specific value to an Internet marketing action,
such as a click, that ends up in a conversion. The future of Internet marketing
holds continued evolution in creative approaches to tracking how different channels
affect each other. Existing large analytics service providers will proceed to
innovate their current offerings and will make them more available to the rest.
Another
must-consider Internet marketing strategy is the “gamification” of your brand by
applying a game-design mode of thinking when producing non-game applications for today’s engaged users.
4. Hooray for ‘inbound marketing!’
With
the growth of social Internet marketing through the use of sites like Facebook,
Twitter, LinkedIn and more, marketers are starting to invest in a new kind of
value. Instead of paid advertisements, this year’s budget should be spent on
richer content, beautiful web design, and inbound analytics to draw in your
customers. Expect to see new software, as well as upgrades to current tools.
5. Internet marketing for customer
loyalty and brands as influencers
By
now we are all informed of the fact that attaining a customer is more costly
than retaining one. Finding yourself a way to make your customers feel
appreciated and satisfied in the early stages of the Internet marketing roadmap
should now be a breeze. Customers nowadays have never been so connected, and
with the dozens ways in which they are able to share their opinions customer
loyalty is a crucial and valuable aspect to Internet marketing. Thanks to
platforms such as Facebook and Foursquare, brands have been able to build
followings of enormous sizes. So, jump into the pool and engage.
With
the continuous evolution of the Internet, Internet marketing is bound to
develop endlessly, and the list of trends just continues to grow. In summary,
these technological advances in Internet marketing prove that content and
design is king, brands are becoming social influencers, small businesses are
going mainstream, analytics and customer loyalty are the key, and there would
be more Internet marketing trends to look forward to and watch out for.
References:
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
20 comments :
I think these are all decent trends -- but nothing that will truly be shifting or changing in 2013 that wasn't already on most people's radar in 2012.
Something I think will make a big splash is cross-channel integration. Creating integrated, interactive campaigns across devices will be a big thing in 2013 as Google forces users into AdWords' "enhanced campaigns", which almost require mobile targeting.
In that sense, it will be more important than ever to have a clear and defined strategy that works across devices and platforms, as well as a clear understanding of how to target the right consumers on each of those platforms.
Internet marketing also improve your online brand reputation and also effective to engage customers. Those are also trends that you should read to know other benefits of internet marketing.
To be honest before read your post i was unaware about these trends. After read these trends i am feeling that i was missing a lot of things in marketing, being a blogger these points and tricks are very effective to enhance my blog's presence in search engine.
Advertising agencies grand rapids mi are becoming more successful in engaging the online community. Who are the actual standouts in this field?
First of all I would like to say that I found your blog by reading your book (a fantastic book)!
Second, I will say that I have a small business where I do not have the ability/time to create an android / ios app. But I have optimized my website so that it will be much easier to surf/visit my business site on the internet via a smart phone browser.
So the question is whether this is enough for enough for the time being or if I should spend time creating a mobile app verson of my website?
Nice tips for online marketing trends.
SEO Services
Love your blog! Always remember, accurate business data means a successful marketing campaign.
Mobile marketing, I would say that this will be on until the death of smartphone or mobile devices, if those will be dead. So, if you're a business of any size and plans to have a website, having responsive website is the best option to be able to cater the mobile market.
Gamification, I've seen big brands create their own app for both android and ios. I just don't know if this app creation truly convert. I mean, say for example you have a product or service that caters the health sector, then I think that would work. People are getting more health conscious nowadays. I think, this one depends on the kind of industry your business is in.
Internet marketing. This is a cost-effective approach to marketing and advertising. Having more reach while spending less plus the fact that you'll be able to efficiently track your campaign through analytics.
Wonderful blog. Thanks for sharing this valuable informations.
Thanks for sharing such a nice informative post.I really appreiate with your ontent...email marketing
Great post. Thanks for providing useful tips on current trends.
"Gamification" as an marketing strategy is good since games are some of the reasons why people are hooked online. Thanks for this informative article.
I completely agree with what mobile internet marketing is putting an impact on business nowadays. It has become very convenient to share and see the websites using portable device like mobile. Thank you for sharing the insight about internet marketing.
Regards,
Johny
Thanks for making aware of these current trends.I usually concentrate on content marketing, social media and mobile marketing. 'Gamification' is new to me.
Thanks for sharing informative post... I learned a lot from your post and its help lot to my business.... keep sharing.. Looking forward to your next post....
we also need to learn the key differences between the various marketing trends. Great post as ever.
Thanks for taking this opportunity to discuss this, I feel strongly about this and I enjoy learning about this topic.empower network
thanks for share...
This is a very informative list of trends! These are very useful in implementing innovative marketing tactics, your business will see a huge increase in profits.
I enjoy the work you have shared here, this post is pretty amazing and I really enjoy it.
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